Product Marketing Specialist
5 days ago
Product Marketing Specialist Job Description
Sadler Recruitment is seeking a skilled Product Marketing Specialist to join their team. In this role, you will be responsible for diving deep into product lines, understanding features and benefits, and crafting marketing campaigns that resonate with customers.
- Serve as the product authority by providing in-depth knowledge of products to the marketing team.
- Collaborate with marketing specialists to craft campaigns that showcase product features in a way that speaks to customer needs.
- Lead product launches by ensuring all messaging reflects your deep understanding of product specs and customer expectations.
- Analyse market trends and customer feedback to continuously refine product positioning and ensure it aligns with current demands.
- Manage product portfolio by identifying marketing gaps and developing strategies to fill them.
- Data-driven decision making is crucial in this role.
What We Offer
- Competitive salary and benefits package.
- Opportunities for professional growth and development.
- A dynamic and supportive work environment.
Requirements
- A deep obsession with product details and a passion for understanding customer needs.
- Proven experience in working with marketing teams to shape product-driven campaigns.
- Proven product marketing experience.
- Expertise in market segmentation, competitive positioning, and creating compelling USPs.
- Excellent project management skills, handling product launches, timelines, and life cycles for complex product portfolios.
- Experience in the FMCG industry is a plus, but managing detailed product lines is key.
- Exceptional communication skills, with the ability to translate technical product details into clear, engaging content.
Why Sadler Recruitment?
Sadler Recruitment is a specialist recruitment agency, driven by a relentless obsession with perfecting their products. We're looking for a Product Marketing Specialist who shares our passion for product details and customer needs.
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