Digital Marketing Strategy Specialist
5 days ago
About the Role:
Caresoft Global Limited is seeking a highly skilled Digital Marketing Strategy Specialist to join our Customer Journey Team. As a key member of our team, you will be responsible for defining customer touchpoints and developing our strategic CRM proposition and future direction.
Key Responsibilities:
- Develop and implement communications to stimulate sales of vehicles and services, and build familiarity and consideration of our brands.
- Maximize customer and prospect databases and develop the CRM program to increase lead acquisition, conversion, and retention strategies.
- Support the implementation and development of the contact strategy across all CRM touchpoints, facilitating the delivery of objectives.
- Identify opportunities to use customer data to create a more personal customer journey.
- Ensure that our client is maximizing its data strategy, including improved relevance and personalization, tailored offers, and next best action communications.
Requirements:
- Extensive marketing communications or CRM experience in the automotive sector.
- Significant experience working on CRM and/or digital customer journeys.
- Demonstrable project planning and process skills with flexibility to adapt to a wide scope of activities and projects.
- An understanding of the digital landscape, channels, and how to use them to target and engage customers effectively.
- Consumer and commercial focus.
- Agency management skills, including the ability to initiate and conclude projects.
- Strong IT skills, particularly with Excel.
- Previous experience of working in an automotive or luxury brand in a marketing function.
- Some experience of working across a range of product market segments with a mainstream and/or premium brand.
About Us:
Caresoft Global Limited is an award-winning company committed to transforming our business with creative, high-impact messages. We are a team of inspired and motivated professionals who are passionate about delivering a digitally driven experience that our customers will love for a lifetime.
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