Brand Activation Lead
2 days ago
Job Title: Brand Activation Lead
LWC Drinks seeks a skilled and driven individual to fill the role of Brand Activation Lead, responsible for developing and implementing effective strategies to promote Signature Brands across regional areas.
Overview
The successful candidate will be accountable for delivering annual objectives, focusing on distribution, volume, ROS, cash, and GP %. This includes owning and activating internal and external regional activation of Signature Brands portfolio development strategy.
Main Responsibilities:
- Demonstrate deep understanding of Signature Brands and develop tailored plans to drive growth and expansion in target regions.
- Collaborate with cross-functional teams to ensure seamless execution of brand activation initiatives.
- Analyze performance data to identify areas for improvement and optimize marketing strategies.
Key Performance Indicators (KPIs):
- Annual objective delivery across distribution, volume, ROS, cash, and GP %.
- Effective brand activation and engagement within regional markets.
Salary: £55,000 - £65,000 per annum
LWC Drinks is committed to fostering a positive and inclusive work environment, offering competitive salaries, comprehensive benefits, and opportunities for professional growth and development.
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