Digital Content Strategist for HealthTech Innovation

7 days ago


London, Greater London, United Kingdom Tbwa ChiatDay Inc Full time

We're a fast-growing, ambitious HealthTech business at the forefront of revolutionizing women's health, and we're looking for an exceptional Digital Content Strategist to join our team.

Company Overview

We've secured significant investment from General Atlantic to drive innovation and become the essential digital health partner of tomorrow. With 380M+ downloads and 70M monthly users, we're a leading player in the iOS Health category, and our mission is to empower women, girls, and people who menstruate with the knowledge and support they need to stay well and live better.

Our cycle, ovulation, and pregnancy tracking, educational content, and anonymized community platform have been trusted by millions for years, helping them feel more in control of their health every day. Now, we're harnessing the power of data analytics and AI to build a smarter future where everyone knows their bodies better.

We're passionate about solving real-world user problems through technology that inspires action. Our Commercial stream focuses on creating engaging content that drives revenue growth, and we're looking for a talented Digital Content Strategist to lead this effort.

Salary and Benefits

The salary range for this position is $120,000 - $160,000 per year, depending on skills, experience, and performance. We offer a flexible working environment, company equity grants, paid holiday and sick leave, fully paid female health and sick leave, workations, six months paid maternity leave, and one month paid paternity leave.

You'll also enjoy unlimited free premium Flo subscriptions, career growth opportunities, annual salary reviews, and a comprehensive benefits package.

Job Description

As a Digital Content Strategist, you'll be responsible for creating clear, concise, and compelling content that drives user engagement and inspires action. You'll work closely with Product Designers, Researchers, Analysts, and Product Managers to define new experiences across our website, come up with fresh ideas to improve existing user experiences, and advocate for human-centered design principles.

You'll also collaborate with Localisation to ensure messaging and tone of voice are consistent across different markets, evangelize for creativity, readability, and accessibility, and help other Content Designers develop their skills through training and best practices sharing.

Required Skills and Qualifications

To succeed in this role, you'll need:

  • Experience in content design, with a focus on digital health or related fields
  • A passion for collaboration and working with cross-functional teams
  • Excellent communication and influencing skills, with the ability to advocate for content design principles at all levels
  • A portfolio that demonstrates impact and creativity
  • An interest in growth and revenue, with a track record of driving business results through content
Benefits and Culture

We're a dynamic, empathetic, and results-driven team that values diversity, equity, and inclusion. Our strength lies in the diverse backgrounds of our employees, and we're committed to applying our equal opportunities policy at all stages of recruitment and selection.



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