Lead Content Strategist for Healthcare Innovator

2 weeks ago

London, Greater London, United Kingdom Manual Full time
About MANUAL

MANUAL is a pioneering healthtech company revolutionizing healthcare delivery at scale. Our mission is to extend the healthy years of lives for millions of people in the UK, Brazil, and beyond, focusing on life-impeding conditions like hormonal imbalance, obesity, and hair loss.

With 500k+ patients across two geographies, we're centralizing diagnosis, custom medications, doctor specialist services, behavioral change, and fully vertically integrated management of the treatment journey under one roof and consumer brand. We're breaking down barriers to accessible healthcare by offering easy access to diagnostics, holistic treatments, ongoing care, medical advice, and a community to help proactively improve one's health and wellbeing.

Our Ambition

We're innovating healthcare delivery to provide patients with engaging treatment plans generating superior clinical outcomes: 90%+ of patients see an improvement in their Quality of Life (QoL) within 6 months. This is an exciting time to join the UK's fastest-growing healthtech and contribute to our mission.

The Role

We're seeking a highly skilled Creative Strategist to lead the direction of our content strategy and elevate our creative output for social advertising. As a key member of our team, you'll partner with our production team and performance marketing lead to design and refine ad campaigns that embody MANUAL's brand voice and deliver impactful, measurable results.

  • You'll collaborate with performance and production teams to develop and execute strategic content plans for social ads, focused on engaging target demographics and achieving conversion goals.
  • Leverage data-driven insights to understand audience preferences, needs, and behaviors on social platforms, shaping campaign direction accordingly.
  • Oversee the production of ad content, including copy, visuals, and video concepts, that aligns with our brand identity and speaks to our audience effectively.
  • Develop and implement A/B testing frameworks to optimize ad performance, continually refining messaging, visuals, and formats to improve reach, engagement, and conversion.
  • Regularly review and analyze performance metrics to gauge ad effectiveness and provide insights and recommendations for future campaigns.
  • Ensure all ad content is on-brand and aligns with MANUAL's core messaging and values, helping to maintain a consistent voice across all Meta adverts.
  • Stay abreast of industry trends, emerging technologies, and social media innovations, leveraging insights to inform content strategy, execution, and overall channel tracking.
Requirements

We're looking for someone with:

  • Proven experience as a Content Strategist, ideally with a background in Meta ads or other social platforms.
  • A strong understanding of performance marketing principles and hands-on experience creating ad campaigns on Meta.
  • Excellent copywriting skills with a talent for concise, persuasive messaging.
  • An analytical mindset with the ability to interpret campaign performance data and refine creative thinking accordingly.
What We Offer

We offer a competitive salary of £52,000, based on experience, plus a range of benefits, including:

  • 25 days' holiday per year.
  • Generous parental leave policies.
  • Flexible working arrangements.
  • A private healthcare plan.

This is an exciting opportunity to join a fast-growing healthtech company and make a meaningful impact on the lives of millions of people. If you're passionate about innovative healthcare and have the skills and expertise to drive our content strategy forward, we'd love to hear from you.

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