Senior Field Marketing Specialist

4 weeks ago

London, Greater London, United Kingdom SAP SE Full time
About the Role

SAP Concur is seeking a Product Marketing Consultant to join a dynamic team that supports the Concur Small and Midsized business segment. This role is focused on developing and executing strategies for SAP Concur products, messaging, and positioning within the Small and Midsized Business segment.

This product marketer will work cross-functionally to plan and execute innovative go-to-market motions for the SAP Concur solutions, with the goal of maintaining category leadership and achieving pipeline, sales, adoption, retention, and growth objectives for their respective market units.

The successful candidate will thrive leading cross-functional initiatives that positively impact the growth and success of the SAP Concur Small and Midsize (SMB) business unit. They will develop a strong understanding of the competitive landscape, customer needs, white space, and product/solution value to ensure that products and solutions are priced, packaged, and positioned to optimize SMB performance.

Key Responsibilities
  1. Go-to-Market Strategy: Develop and execute go-to-market strategies for SAP Concur products within the SMB segment to ensure product success and a good customer experience.
  2. Strategic Planning: Contribute to marketing business planning based on corporate priorities, product/solution value proposition, audience needs, and whitespace opportunities.
  3. Program Planning: Contribute to integrated marketing program planning by providing an audience point of view via positioning, messaging, and respective solution/industry expertise.
  4. Core Content Development: Partner with Solutions Marketing and Content team to ensure sales and marketing assets reflect the SMB positioning and messaging strategies.
  5. Strategic and tactical marketing aptitude.
  6. Strong relationship-building skills to build credibility with cross-functional teams.
  7. Excellent writing, presentation, and communication skills.
  8. Project management and organizational agility.
  9. Ability to manage multiple projects simultaneously and respond to challenging situations.
  10. Analytical thinker with ability to take data and make it digestible for others.

Bachelor's degree or equivalent experience required.

Why SAP?

SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management.

We Win with Inclusion

SAP's culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone feels included and can run at their best. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities.

EOE AA M/F/Vet/Disability:

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender, sexual orientation, gender identity or expression, protected veteran status, or disability.

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