Digital Insights Analyst
4 weeks ago
This is a 12 month fixed-term contract role based in London, reporting to the Manager, Partnership Analytics. We are seeking a Senior Digital Analyst for Economist Impact to create valuable insights and track the performance of our partnerships.
Key Responsibilities:
- Be the analytics lead on all client partnerships, defining tracking requirements and KPIs, preparing data visualisations, and setting up report templates and schedules.
- Act as an expert and attend client calls for key accounts, presenting results, insights, and recommendations.
- Execute and run survey data analysis to measure brand lift across campaigns and enrich customer qualitative data.
- Create and maintain dashboards and offer training to end users.
- Collaborate with internal teams and stakeholders to provide actionable insights and optimisation opportunities that improve the effectiveness of campaigns and support decision making.
- Combine different data sources into a single unified view to enable holistic reporting.
Requirements:
- Previous experience in a similar digital/data analyst role with 3+ years of experience.
- Competent skills in Google Analytics, Google Tag Manager, and Looker Data Studio (or similar tools).
- An analytical mind and troubleshooter mindset to problem solve in a limited amount of time.
- Attention to detail is extremely important, along with the ability to communicate clearly.
- A person with a genuine passion for digital and data and stays up to date with industry trends and best practices to enhance analytics capabilities.
- Ability to manage multiple stakeholders with conflicting priorities.
- Ability to present reports to external parties and explain analytics in simple terms.
Estimated Salary: £60,000 - £80,000 per annum, depending on experience.
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