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Senior Brand Strategist
2 months ago
We are seeking a highly skilled and experienced Senior Brand Strategist to join our team at EMERGE. As a key member of our senior team, you will be responsible for devising and delivering PR strategies that drive brand fame and achieve client objectives.
As a Senior Brand Strategist, you will be instrumental in the development, evolution, and delivery of our clients' PR strategies. You will be commercially minded and creative in nature, with a strong ability to build relationships with industry, clients, and media.
Key Responsibilities:
- Senior client contact on accounts
- Managing client service and agency performance with regards to servicing and timesheets
- Overseeing PR campaigns from creative brief to implementation and delivery
- Delegating to and managing a PR team
- Retention, both of clients and EMERGE team
- Winning new business and developing current client scopes
- Contributing positively to overall business culture
- Developing a wide network and nurturing key contacts
Key Skills:
- Leadership and management of a PR team
- Developing and nurturing talent within the business
- Senior experience within a PR agency or in-house role
- Experienced at winning new clients and pitching for business
- Keen networker and adept at building relationships with key media, industry, and talent
- Proven ability to present complex industry information to target audiences
- Expertise at handling a range of media to place products, grow brands, or pitch for new customers
- Excellent project management skills with strong organization for forward planning ability
- Exceptional written, verbal, and presentation skills
- Ambitious, driven, and problem-solving attitude
Relevant Experience:
- Account Director: 5-6 years Comms experience
- Senior Account Director: 6-7 years Comms experience, with 1+ years already in a Director role
- Experience handling multiple brands with outstanding communication skills
- Experience with a wide range of moments in a brand cycle, for example, fundraising announcements, launches, rebrands, founder/spokespeople profiling, and product lead campaigns
- A strong industry network and contacts with senior journalists, editors, talent, influencers, and talent managers
- Proven track record of successfully creating and implementing PR campaigns for a range of client briefs and budgets
- Strong and confident presenter
- Strong work ethic and ability to work under pressure remaining positive and present
- Ability to lead and execute large-scale events involving talent, media, and stakeholders
- Highly engaged in contemporary culture, i.e., music, fashion, art, and design, food, and beverage
- Line management experience in developing and overseeing team performance through goal setting and reviews
Note: This role is office-based 4 days per week.