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Digital Marketing and Brand Coordinator

2 months ago

London, Greater London, United Kingdom NBCUniversal Full time
Job Description

Role Summary:

The Marketing Coordinator will play a key role in providing marketing support to the Kids and Family marketing team, within the Global Television Distribution department of NBCUniversal. This role will be reporting into the VP of Kids & Family Marketing based in Los Angeles and will be highly collaborative in nature, assisting across multiple marketing functions to support the sale and subsequent success of the Kids & Family's television products to broadcasters around the world.

Key Responsibilities:

  1. Marketing Support: Providing general logistical, administrative, and creative support to the marketing team across consumer and trade marketing functions.
  2. Consumer Marketing Campaigns: Assisting with planning and implementing consumer marketing campaigns, including on-the-ground activations, events, paid media, influencer, mailer or broadcaster competitions.
  3. Trade Marketing: Assisting the trade marketing lead by managing the creation of sales materials and coordinating elements of trade advertising initiatives such as client communications or events.
  4. Event Planning: Assisting with the planning of global entertainment trade events such as MIPCOM, Kidscreen, NATPE Budapest and ATF.
  5. Creative Agency Management: Working with creative agencies and freelance designers on creation of broadcaster social and marketing toolkits and aligning with the Kids & Family marketing and sales teams on priorities and feedback/approvals.
  6. Social Media Campaigns: Running bespoke owned social campaigns for broadcasters, maintaining a social posting schedule and working with an agency to create social assets, collaborating with internal digital marketing teams where necessary.
  7. Presentations: Preparing Microsoft PowerPoint presentations such as broadcaster pitches or marketing updates to senior stakeholders, coordinating the different elements to ensure the presentation is of a high standard.
  8. Asset Management: Uploading and managing marketing assets onto various NBCU systems used to service broadcast partners and affiliates.
  9. Calendar and Database Management: Maintaining calendars of events and databases, adjusting according to changes in release dates or schedules.
  10. Financial Management: Managing premiums, ordering and stock take, and maintaining the PO and budget tracker including the day-to-day financial management of processing invoices using our internal NBCU systems.
  11. Brand Management: Acting as a brand guardian for the DreamWorks, Peacock and Sky brands by gaining an in-depth understanding of the respective brand guidelines and applying your knowledge when working on marketing materials.
  12. Ad-Hoc Projects: Contributing to ad-hoc projects, which may include conducting research and writing/proofreading copy.
  13. Key Skills: Strong project planning and organizational skills, expert in PowerPoint, Keynote, Excel, high level of creativity, including design skills with a basic understanding of Adobe Photoshop, understanding of and active interest in digital media, social media and online marketing with awareness of events and current affairs.
  14. Personal Qualities: Ability to thrive and be flexible in a fast-paced environment, ability to be proactive, prioritize multiple important projects and work independently.