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Marketing Data Analyst
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About the Role
We're seeking a highly skilled Marketing Data Analyst to join our team at Preferred Title & Escrow Insurance Agency, Inc. as we continue to drive growth and innovation in the industry.
Key Responsibilities
- Define Key Performance Indicators (KPIs): Develop and track KPIs for various marketing campaigns to measure success and inform data-driven decisions.
- Monitor Campaign Performance: Continuously track and analyze campaign performance against established KPIs to identify trends and areas for improvement.
- Conduct Descriptive Analysis: Use data analysis techniques to understand past performance and identify opportunities for growth.
- Generate Regular Reports: Create comprehensive reports on campaign performance, audience engagement, and other key metrics to inform business decisions.
- Develop Dashboards: Design and maintain real-time performance monitoring and reporting dashboards to provide stakeholders with timely insights.
- Analyze Data for Insights: Use analytics tools to analyze and visualize data, generating actionable insights that inform marketing strategies and decisions.
- Provide Training and Support: Offer training and support to team members on analytics best practices and tools to ensure seamless integration.
- Integrate Data Sources: Ensure seamless data flow and analysis by integrating the CRM system with other sources.
Requirements
- Education: Degree or equivalent in Data Science, Statistics, Marketing, Business, or a related field.
- Experience: Extensive experience in digital marketing/data analysis, with a proven track record of managing successful digital campaigns.
- Skills: Experience with CRM systems, integrating data from multiple sources, and using analytics tools to analyze and visualize data.
