Data Insights Analyst
4 weeks ago
This is an exciting opportunity to join our team as a Digital Insight Analyst, based in Birmingham with flexible working options. The role is permanent, offering a competitive salary of c.£55K, along with excellent benefits.
Key Responsibilities:- Develop and maintain dashboards to track guest behavior, e-CRM programme performance, and key performance indicators (KPIs).
- Apply statistical methods to analyze data, validate assumptions, and communicate results to stakeholders.
- Utilize advanced visualization techniques and tools, such as Plotly, to create interactive and dynamic data visualizations.
- Present data insights in a clear and concise manner, effectively communicating complex information to stakeholders.
- Analyze multi-channel data sources to deepen customer behavior understanding and identify new marketing opportunities.
- Collaborate with the Digital Data Analyst and Data & Analytics Manager to maintain relationships with external agencies.
- Experience in Digital Marketing, with a strategic and analytical mindset, and strong consumer insight skills.
- Highly numerate, with a passion for staying up-to-date with the latest digital and data innovation trends.
- Proficiency in Business Intelligence tools, particularly Power BI, Tableau, QlikView, or Cognos BI.
- Advanced SQL querying skills, with experience in data extraction, manipulation, and modeling.
- Familiarity with data warehousing solutions, such as Amazon Redshift, Google BigQuery, or Snowflake.
- Ability to design and develop interactive dashboards and reports that meet business needs.
- Experience with Python or R for data analytics and automation tasks.
- Excellent communication skills, with the ability to articulate complex data insights and support large-scale projects.
- Familiarity with project management tools, such as Jira, Trello, or Asana.
- Familiarity with cloud computing platforms, such as AWS, Azure, or Google Cloud Platform.
- Critical thinking and problem-solving skills, with the ability to apply data-driven approaches.
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