Senior Advertising Lawyer

4 weeks ago

London, Greater London, United Kingdom TikTok Full time
The Role

We are seeking a highly skilled senior advertising lawyer to join our Global Legal EU team based in London. This team provides a broad range of commercial support to multiple business units within TikTok and its sister apps, including TikTok's advertising sales teams and associated marketing, creative, trading, and partnership teams.

Responsibilities
  • Engage strong analytic capabilities to advise on legal risks, business strategies, and other issues related to ad sales, commercial incentives, and ad content creation.
  • Create templates, resources, and training materials, and negotiate a wide range of commercial agreements supporting multiple stakeholders across TikTok, including media buying, trading, brand partnerships, and content productions.
  • Identify opportunities to improve existing processes and procedures and develop and implement strategies to scale and standardize the use of legal resources.
  • Partner with international legal colleagues to review, update, and create global terms and ensure a scaled approach to their implementation and acceptance by clients.
  • Coordinate the legal response to advertiser questionnaires, including on data privacy and regulatory developments.
  • Collaborate effectively with global, regional, and local cross-functional teams to provide legal input on everything from strategy to client queries.
  • Manage a team, taking responsibility for ensuring effective allocation of legal resources and acting as an escalation point for challenging projects, as well as helping people to develop their skills and fulfill their potential.
Requirements
  • UK senior lawyer qualified into the commercial, media, and technology or advertising division of a leading private practice law firm.
  • An understanding of advertising technology, the digital advertising ecosystem, and a firm grasp of the privacy issues in this environment and a strong grounding in GDPR.
  • Strong commercial acumen across a range of advertising matters and be comfortable taking commercial decisions and working closely with senior sales, marketing, and creative leads at a country, European, and global level.
  • Worked collaboratively to develop new documentation, workflows, and best practices and have experience of implementing legal processes and self-serve resources which assist a business to scale at pace.

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