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Customer Marketing Director
2 months ago
At IFS, we're on a mission to revolutionize the way businesses operate. As a Customer Marketing Director, you'll play a pivotal role in driving growth and revenue through innovative marketing strategies.
Key Responsibilities:
- Develop and execute annual demand generation plans to expand our footprint within existing accounts
- Design and manage production of high-value content, including advertising, direct mail, event toolkits, digital content, webinars, and social media messaging
- Partner with regional marketing teams to plan and deliver centrally generated programs, such as demand generation campaigns and webinar programs
- Analyze, monitor, measure, and report on campaign effectiveness, aligned to key metrics like marketing-influenced pipeline, qualified leads, and campaign performance
- Support the optimization and fine-tuning of campaigns, create and execute account-based marketing initiatives, and provide product marketing with customer knowledge to boost the creation of product-centric value-based messaging
Requirements:
- Undergraduate degree, ideally with a focus in Marketing or a related business field (or relevant training/experience)
- Experience in a similar role within a software technology organization
- Experience working within a global, virtual environment
- Strong analytical and project management skills, with excellent writing and editing skills
- Ability to manage multiple priorities and complex projects
- Excellent understanding of online marketing platforms and how they can be used effectively to source, nurture, and accelerate sales journeys
About IFS:
We're a billion-dollar revenue company with 6000+ employees on all continents. Our leading AI technology is the backbone of our award-winning enterprise software solutions, enabling our customers to be their best when it really matters. We're committed to promoting an inclusive workforce that fully represents the many different cultures, backgrounds, and viewpoints of our customers, partners, and communities.
We believe that coming together as a community, in person, is important for innovation, connection, and fostering a sense of belonging. Our roles have the right balance of remote and in-office working to enable flexibility for managing your life along with ensuring a real connection with your colleagues and the broader IFS community.
