Strategic Marketing Intelligence Specialist

4 weeks ago


Leeds, Leeds, United Kingdom William Hill Full time
Key Responsibilities:

As a Commercial Economist, you will play a critical role in developing the next generation of marketing intelligence solutions for our business. This involves creating and delivering innovative insights that drive marketing strategies and growth.

Below are some of the key responsibilities you will be expected to discharge:
  • Develop and implement advanced marketing mixed modeling (MMM) solutions to optimize marketing efficiency and effectiveness.
  • Collaborate with internal stakeholders and external partners to ensure timely project delivery and successful outcomes.
  • Lead the development and maintenance of marketing optimization tools, interactive dashboards, and process automation to enhance our internal econometrics capability.

What We Offer:

We are a dynamic company that prioritizes diversity, equity, and inclusion. Our welcoming work environment values all forms of diversity and provides opportunities for growth. We offer a range of benefits, including a competitive salary, bonus schemes, hybrid working, and a pension package. Join us in accelerating our journey to deliver world-class betting and gaming experiences to our customers.

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