Brand Manager
4 weeks ago
Brand Manager - Social Media Strategist
We are seeking a talented Brand Manager to join our team at Alexander James Recruitment. As a key member of our client's growing team, you will be responsible for creating and delivering the social media strategy and ultimately delivering the brand proposition across multiple social platforms in numerous markets.
Key Responsibilities
- Develop and manage the social media strategy, building brand awareness and engagement on all channels including Facebook, Instagram, X and TikTok.
- Manage a team of 3
- Plan and manage the social media content calendar, UK & European social sites
- Lead and mentor social team, oversee their relations with the in-house agency, and support them to produce briefs in line with the plan to create social-first content.
- Manage integrated social media campaigns, innovate and explore new opportunities across social media channels, ensuring cutting-edge knowledge and application of trends
- Identify and build relationships with relevant content creators, influencers and brand ambassadors.
- Manage content creator campaigns and collaborations to amplify brand reach and credibility.
- Manage budgets, oversee broader strategies including organic and paid campaigns, and execute influencer collaborations.
- Regularly analyse and report on social media performance, focusing on engagement, brand awareness and ROAS.
- Work collaboratively with the brand, CRM, trading and digital marketing team to ensure the companies' goals are aligned.
The successful candidate will have proven experience as a Brand Manager with a thorough understanding of brand and campaign planning and execution. They will hold relevant certifications/qualifications and have knowledge and experience of Google and Meta Business Suites.
We offer a competitive salary and bonus package, superb benefits including 5 weeks holiday, staff discounts and a genuine opportunity to grow. The role is hybrid based with a minimum of 3 days in central Hereford where parking is free of charge.
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