Retail Lead
4 weeks ago
The Retail Lead is responsible for driving sales turnover and market share through consistently remaining consumer-focused. Key responsibilities include:
Key Responsibilities:
- Reflecting a credible and professional brand image to all internal and external consumers at all times
- Maximising sales through selling, providing excellent service, and retail standards
- Contributing to efficiencies through adhering to store/brand/company procedures and guidelines
- Understanding daily/weekly targets
- Ensuring personal awareness of all additional sales avenues, including eventing, Omni, and digital channels
- Keeping up to date with competitor activities and missed opportunities
- Effectively leveraging social media to drive the business, protect, and enhance the brand image
- Delivering the brand strategy, ensuring the delivery of an effective local plan
- Planning and implementing local marketing and events initiatives, aligned to retailer activity
- Delivering excellence in execution of service by ensuring measures are in place to continually and visibly improve service levels, creating a zero consumer complaints mindset and a surprise and delight culture
- Being an ambassador for the brand, leading the way to ensure brand values are represented and brought to life
- Ensuring all refunds and complaints are managed in line with company guidelines and to a mutually satisfactory conclusion, informing/consulting with the area manager where appropriate
- Using digital tools to ensure knowledge is kept up to date
- Delivering a consumer recruitment and retention strategy to grow a loyal consumer base
- Developing up-to-date knowledge of product to ensure an industry-leading experience and the product meets the consumer's needs
Operations:
- Planning to ensure the delivery of excellent standards at all times (product, housekeeping, displays, messaging, pricing)
- Reviewing retail standards on a daily basis, ensuring they are maintained to the required standard
- Ensuring deliveries, stock movements, and associated administration are completed within agreed company timeframes
- Ensuring all auditable processes and administration are actioned to company guidelines and taking corrective action in highlighted areas of risk
- Ensuring all information requests are fulfilled accurately, within deadlines set
- Minimising stock loss by ensuring all company security policies and procedures are implemented correctly and followed
- Creating and maintaining a safe working environment for consumers, ensuring that company and retailer policies and procedures are adhered to
- Ensuring all health and safety responsibilities and all areas of operational activity achieve a minimum overall grading of 'Acceptable' during audits
Commerciality:
- Managing daily replenishment, taking appropriate action where necessary
- Maximising sales performance by utilising all commercial reports before making commercial decisions
- Planning and delivering the visual merchandising layout, ensuring it is completed to guidelines and within agreed timescales
- Identifying stock package issues and taking corrective action, informing the area manager when out of direct control
- Effectively managing all promotions and discounts, ensuring they are actioned in line with company guidelines
- Identifying trends and making suggestions to enhance product performance
Qualifications:
- Experience in a fast-paced retail and/or consumer-facing environment
- Ability to drive self-development
- Commercial understanding and awareness of the industry
- Effective communication, organisation, and prioritisation skills
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