Marketing Director

3 weeks ago

London, Greater London, United Kingdom Cryptopay Ltd. Full time
Marketing Strategy Development

Cryptopay Ltd. is seeking a Marketing Director to lead the development of a comprehensive marketing strategy for our Business product. This role offers a unique opportunity to create and execute a plan to enhance our brand recognition and drive leads' interest in our product.

The successful candidate will work closely with the sales and product teams, developing the Cryptopay Business. Key responsibilities include:

  • Conducting market research and analysis to understand industry trends, customer needs, and competitive landscape.
  • Defining clear marketing objectives and KPIs aligned with business goals.
  • Developing marketing plans, including segmentation, targeting, positioning, and messaging strategies.
  • Collaborating with cross-functional teams to ensure integration of marketing efforts with product development, sales, and customer service initiatives.

Regularly evaluating and adjusting the marketing strategy based on performance metrics and market dynamics.

Value Proposition Management

The Marketing Director will be responsible for identifying and articulating unique value propositions for each product and service offered by Cryptopay Ltd. Key responsibilities include:

  • Identifying and articulating unique value propositions for each product and service offered by Cryptopay Ltd.
  • Developing compelling messaging and positioning strategies to communicate the value proposition effectively to target audiences.
  • Ensuring consistency in messaging across all marketing channels and customer touchpoints.
  • Continuously refining and enhancing value propositions based on customer feedback, market trends, and competitive analysis.
Brand Building and Communication

The Marketing Director will be responsible for defining the brand identity, values, and voice to differentiate Cryptopay Ltd. in the market. Key responsibilities include:

  • Defining the brand identity, values, and voice to differentiate Cryptopay Ltd. in the market.
  • Developing and executing brand-building initiatives, including advertising campaigns, content marketing, events, and sponsorships.
  • Establishing brand guidelines and ensuring adherence across all marketing materials and communication channels.
  • Monitoring brand perception and sentiment, and proactively addressing any issues or opportunities for improvement.
Competitive Landscape Analysis

The Marketing Director will be responsible for monitoring competitors' marketing strategies, product offerings, pricing, and messaging. Key responsibilities include:

  • Monitoring competitors' marketing strategies, product offerings, pricing, and messaging.
  • Conducting regular SWOT analysis to identify Cryptopay Ltd.'s strengths, weaknesses, opportunities, and threats in comparison to competitors.

Providing actionable insights and recommendations based on competitive intelligence to inform marketing strategy and decision-making.

Team Management

The Marketing Director will be responsible for managing a team of marketing professionals. Key responsibilities include:

  • Developing and maintaining comprehensive onboarding materials and training programs for new marketing team members.
  • Ensuring new hires receive proper orientation on Cryptopay Ltd.'s brand, products, target audience, marketing tools, and processes.

Providing ongoing support and mentorship to facilitate the integration and development of new team members.

Marketing Channel Performance Management

The Marketing Director will be responsible for monitoring the performance of marketing channels against predefined KPIs and benchmarks. Key responsibilities include:

  • Monitoring the performance of marketing channels (e.g., social media, email, paid advertising) against predefined KPIs and benchmarks.
  • Analyzing channel-specific metrics such as reach, engagement, conversion rates, and ROI to optimize marketing spend and tactics.

Implementing A/B testing and experimentation to identify the most effective channels and messaging strategies.

Marketing Funnel Management

The Marketing Director will be responsible for mapping out the customer journey from awareness to conversion and beyond. Key responsibilities include:

  • Mapping out the customer journey from awareness to conversion and beyond, identifying key touchpoints and conversion opportunities.
  • Optimizing the marketing funnel by implementing tactics to attract, engage, and nurture leads at each stage.
  • Implementing marketing automation tools and workflows to streamline lead management and improve conversion rates.
  • Analyzing funnel performance metrics and identifying areas for improvement to increase overall marketing effectiveness.
Lead Qualification Process

The Marketing Director will be responsible for defining criteria and processes for qualifying marketing leads before passing them to the sales team. Key responsibilities include:

  • Defining criteria and processes for qualifying marketing leads before passing them to the sales team.
  • Collaborating with the sales team to establish lead scoring models and ensure alignment on lead qualification criteria.
  • Monitoring and analyzing lead quality and conversion rates to optimize lead qualification processes and improve sales outcomes.
  • Implementing lead nurturing strategies to engage leads until they are ready for sales engagement.

Requirements:

  • 10+ years of experience in marketing (B2B fintech or gaming).
  • Bachelor's degree in Marketing, Business Administration, or related field; Master's degree preferred.
  • Proven experience in marketing leadership roles, experience within the cryptocurrency or fintech industry is a must.
  • Strong understanding of cryptocurrency market trends, customer behavior, and regulatory landscape.
  • Excellent strategic thinking, communication, and leadership skills.
  • Experience managing cross-functional teams and working in a global context.
  • Proficiency in English (additional languages are a plus).

Conditions:

  • Work in a hybrid mode in our office in London.
  • Strong team of professionals and growth opportunities within the company.
  • Adequate management that hears and listens, and in case of controversial decisions is guided by numbers.
  • Comfortable working conditions.

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