Brand Communications Specialist

2 months ago


Swindon, Swindon, United Kingdom Nationwide Building Society Full time
Integrated Communications Planning Manager

Location: Nationwide Building Society

We're seeking a skilled Integrated Communications Planning Manager to join our team. If you're passionate about brands and have a knack for marketing, this could be the perfect opportunity for you.

You'll play a key role in driving our communications strategy, working closely with our brand strategy lead to develop a robust integrated communications plan. This will involve collaborating with our planning teams to ensure all comms activity aligns and reinforces our business outcomes.

A special brand needs special people – you'll have deep communications and planning experience, with strong commercial awareness and a drive for insight. You'll be part of the team shaping the strongest brand market in our category, creating integrated communications plans and programmes to deliver against customer objectives.

What you'll be doing

  • Help define the comms jobs to be done, working closely with our brand strategy lead.
  • Create a brand integrated communications plan that encompasses all audiences and channels – paid advertising, consumer and corporate PR, owned channel activity including website and branch; social and CRM activity.
  • Collaborate with all the planning teams to create a single planning community to ensure all comms activity aligns and reinforces outcomes.
  • Create the signature integrated communication briefs to inspire our communications execution leads.
  • Drive understanding of the end-to-end customer journey of the integration communications activity.
  • Stay close to market and competitor comms activity/performance.

About you

  • Experience of supporting the development of comms strategy and comms planning.
  • Strong planning & organisational skills.

The extras you'll get

  • A personal pension – if you put in 7% of your salary, we'll top up by a further 16%
  • Up to 2 days of paid volunteering a year
  • Life assurance worth 8x your salary
  • A great selection of additional benefits through our salary sacrifice scheme
  • Access to an annual performance-related bonus
  • Access to training to help you develop and progress your career

What makes us different

Nationwide is the world's largest building society. We've got the scale to compete with the big banks, but we're not a bank.



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