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Digital Marketing Specialist

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Fareham, Hampshire, United Kingdom TALENT SEARCH LIMITED Full time
PPC Executive Job Description

We are seeking an experienced PPC Executive to join our team at Talent Search Limited. As a key member of our digital marketing agency, you will be responsible for planning, developing, and implementing paid marketing campaigns across various channels.

Key Responsibilities:

  • Develop and execute campaign strategies, including keyword research, competitor analysis, and continuous testing and optimization.
  • Manage and monitor keyword bids, daily and monthly budget caps, impression share, quality score, and top-level account metrics.
  • Create and implement new paid search campaigns, ad groups, and accounts, and aid in the creation of new paid search marketing initiatives.
  • Optimize landing pages, creative copy, and testing.
  • Conduct competitor analysis and provide recommendations for keyword opportunities, campaign structuring, targeting, and paid search strategies.
  • Generate reports for management and clients.
  • Monitor and administer web analytics dashboards, reports, and essential reporting tools, highlighting areas of importance.
  • Implement A/B, split, and multivariate testing across all accounts.

Requirements:

  • Experience in PPC management, ideally gained within an agency.
  • Content development and optimization skills.
  • Strong working knowledge of Google, GDN, and Bing.
  • In-depth reporting and analysis skills.
  • Excellent organizational skills.
  • Outstanding written and verbal communication and literacy skills.
  • Ability to work independently and as part of a team.

This is an exciting opportunity to join a forward-thinking agency with an enviable client list. If you are a motivated and experienced PPC professional looking to take your career to the next level, please apply now.