Digital Marketing Strategist
1 month ago
Chillblast Group is a leading PC hardware brand with a vision to be the most desired globally.
We design innovative systems that combine function and form, delivering world-leading performance. Our premium brand, Chillblast, sits alongside our retail gaming site – CCL and a B2B division (Chillblast and MendIT).
We are trusted by top UK companies in eSports, gaming development, gaming, and the public sector to provide hardware and IT solutions for end users.
About the Role- Create highly effective CRM programs from concept through to analysis, focusing on customer retention and reactivation.
- Develop engaging touchpoints across both online and offline channels, fostering content creation and interactive experiences.
- Oversee the build, scheduling, and distribution of customer email activities, adopting a test-and-learn approach.
- Identify shopping behavior opportunities within customers to launch automated campaigns driving efficient sales revenue generation.
- Continuously monitor customer segment KPIs, pinpointing areas for relevant campaign improvement.
- Collaborate with marketing, operations, and ecommerce teams to develop targeted content and programs based on personas and purchasing patterns.
- Implement a customer rewards program (CCL) focusing on loyalty and satisfaction.
We seek an experienced marketer with expertise in campaign setup, email communications, customer journeys, dynamic functionality, digital marketing analytics, and platform-specific tasks.
- Prior marketing experience, preferably in retail environments.
- A data-driven decision maker with analytical skills to interpret complex data and present insights effectively.
- A customer-centric approach prioritizing customer needs and satisfaction.
- Strong organizational and time-management skills to meet tight deadlines and adapt under pressure.
- An understanding of leveraging consumer behavioral, lifestyle, transactional, and demographic data.
- Bonus points if you're a gamer or have a strong interest in technology.
- 25 days annual leave.
- Free parking on-site.
- On-site electric vehicle charging facilities.
- Complimentary fruit and toast.
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