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Senior Enterprise Marketing Manager

1 month ago

Essex, United Kingdom Canva Full time

Canva is a global technology company with headquarters in Sydney, Australia, and London serving as its European hub. Our teams based here work alongside event spaces to foster collaboration among our team members and communities. You'll experience a warm welcome from our Vibe team at front of house, enjoy home-cooked food from our Head Chef, and have access to various workspaces for both group and solo activities.

We're seeking a seasoned B2B Field Marketer to join our Global B2B Marketing team, working closely with top marketers worldwide. As part of the team responsible for building interest in Canva as an all-in-one workplace design tool and creating demand for our new Canva Enterprise product, you'll manage our regional field marketing strategy for EMEA to capture qualified leads and drive revenue.

Job Description:

Our ideal candidate will develop and execute field marketing strategies that align with company goals and drive demand generation in lockstep with Regional Sales leadership. This includes analyzing local market trends, customer insights, and competitive landscape to inform regional marketing plans. The Senior Enterprise Marketing Manager will define the Field Marketing strategy and calendar for the EMEA region, plan and manage regional marketing campaigns, including events, webinars, executive experiences, and regional account-based marketing (ABM) initiatives, in collaboration with the central marketing team.

  • Optimize marketing campaigns based on performance data to ensure high ROI and continuous improvement.
  • Ensure consistency in Canva's enterprise messaging, positioning, and branding across all regional activities.
  • Work with the global Experiential team to execute event branding and creative activations.
  • Analyze the effectiveness of field marketing campaigns and report regularly on progress against company and campaign goals.

The successful candidate will possess strong project management, time management, and execution skills. Experience in marketing tools like Splash, Salesforce, BI reporting tools, whiteboarding, and proven success in managing field marketing programs and relationships with large enterprise sales organizations are essential. Additionally, the ability to partner with creative and content teams to ideate, optimize, and develop creatives relevant to Enterprise audiences across multiple markets is crucial.

About Canva

Canva's Business Customer Marketing Group has a significant mission to grow, engage, and retain Canva users across the funnel and stages of their lifecycle. Our success lies in scaling our marketing efforts globally to drive sustainable revenue and user growth by moving users down the funnel. We're committed to creating a supportive environment where everyone can thrive, and we offer inclusive parental leave policy, annual Vibe & Thrive allowance, and flexible leave options to empower our employees to be a force for good.