Senior Commercial Marketing Officer

2 days ago

Harlow Essex, United Kingdom Tbwa ChiatDay Inc Full time

At Boundless Learning we are empowering our customers to deliver exceptional experiences that expand opportunities for learners around the world. Join us on this meaningful journey towards transforming education and making a lasting difference in the lives of learners worldwide.
Working in partnership with leading academic partners in the UK and beyond, Boundless Learning provides online learning services including marketing, student recruitment, course content development, training, and ongoing student support. The Senior Marketing Manager is a strategic and analytical role, with the responsibility of overseeing the marketing performance of several partnerships and programs. Working alongside Partnership Directors, who are accountable for the day-to-day planning and execution of marketing activities, the Senior Marketing Manager will ensure that effective, multichannel marketing plans, budget allocation and phasing are in place to deliver on annual performance targets and maximize return on investment.
This role will attend internal and external stakeholder-facing meetings to discuss marketing plans and programme performance. Therefore we require an experienced marketing strategist with a broad background who can develop sound marketing initiatives to attract learners effectively and efficiently.
The Senior Marketing Manager will be a lead of the international marketing team (today these roles are mainly in the UK and Australia) and the primary liaison with the global marketing agency for non-North American markets. This position reports to the Director, Performance Marketing in the Global Marketing team.
We are looking for someone who brings new ideas to the table and sees this role as an opportunity to help define our future.
Programme marketing planning and performance management
Planning
Develop a portfolio marketing approach across universities and help set budget by university. Articulate an annual marketing plan by partner to deliver on business targets and different campaign objectives.
Oversee the efficiency and effectiveness in external agency deployment (briefing process, SLAs, quality and timeliness of output, performance management etc.)
Performance management and reporting
~ Ensure accurate, actionable, and timely performance analysis is regularly conducted for each online programme. Create synergy and economies of scale across the different partnership marketing activities and facilitate an effective working relationship.
Instil a positive and productive working culture across the team.
Marketing team leadership responsibilities
Identify common opportunities and challenges across partnerships to support the refinement of the overall marketing strategy.
Represent Marketing in cross-functional projects.
Office-based at our London or Harlow office preferred, with required travel to other Boundless Learning offices and University Partnership meetings.
An undergraduate degree in marketing, or other professional marketing qualification.
~8+ years of experience in marketing, including experience in marketing strategy development and growth campaign management.
~ Proven experience in planning multichannel marketing campaigns, including paid advertising, SEO, social media marketing, email marketing, content marketing, web development/management, and offline marketing activities.
~ Proven experience in marketing performance tracking, analysis, and reporting.
~ Good working knowledge of a variety of online reporting tools, CRM platforms as well as CMS highly desirable but not essential.
~ Strong relationship building, stakeholder management and influencing.
~ Education and student recruitment marketing experience desirable, but not essential.
~ Proficient in MS Office, with a special emphasis on Excel, PowerPoint, and Word.

High level of professionalism and commercial acumen.

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