Brand Strategy Manager

12 hours ago


Warrington, Warrington, United Kingdom CV-Library Full time
Job Description

We are seeking an experienced Brand Strategist to join CV-Library, a leading online booking platform for holistic healthcare services.

The successful candidate will be responsible for developing and implementing brand strategies, managing budgets, analysing brand positioning and consumer insights, and executing paid and organic marketing campaigns.

Key Responsibilities:

  1. Develop and implement brand strategies for both organic and paid marketing channels.
  2. Manage budgets to support brand awareness and campaign performance.
  3. Analyse brand positioning and consumer insights to inform marketing decisions.
  4. Implement and manage brand-related paid and organic marketing campaigns.
  5. Ensure brand consistency across multiple departments.
  6. Analyse potential B2B and B2C partnership opportunities.
  7. Engage, maintain and manage influencer/industry figure relationships.
  8. Implement and update social media posting and marketing calendars.
  9. Line management of Social Media Manager.
  10. Lead on campaign optimisation to utilise budgets and maximise results.

Requirements:

  • Proven experience as a Brand Strategist or similar, ideally within a fast-paced industry.
  • Proven background and knowledge of paid social media, social media marketing techniques, PPC advertising platforms and analytics tools.
  • Demonstrated success in launching new brands and managing large marketing budgets.
  • Proficiency in PR campaign management, with experience in securing media coverage and managing brand reputation.
  • Willingness to work full-time in the office, with occasional flexibility for off-site meetings or events.
  • Proven ability to work collaboratively in a fast-paced environment, managing multiple projects simultaneously and meeting deadlines consistently.

Benefits:

  • A competitive salary of £Neg DOE.
  • A dynamic and supportive work environment.
  • Ongoing training and development opportunities.


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