Global Brand Insights Strategist

3 days ago

London, Greater London, United Kingdom DELIVEROO Full time

We are seeking a highly skilled Global Brand Insights Strategist to join our Product & Global Marketing organisation at Deliveroo in London. This is a full-time role that requires 3 days of on-site work and flexible remote work arrangement.

About the Role

The successful candidate will be responsible for scoping, executing, and communicating research projects that address critical business questions about our consumers, brand, and marketing strategies. You will collaborate with marketing directors, as well as colleagues in operations, product, and international teams across all global markets.

Key Responsibilities
  • Evolving our Global Brand Tracker by developing a best-in-class pre-testing program across TV, OOH, Online & Social to improve the effectiveness of our creative.
  • Partnering with Global, National & Hyperlocal teams to evaluate the impact of our campaigns and provide actionable insights to optimise future development.
  • Shaping Strategic Planning by embedding the research team's view into annual planning, collaborating closely across the business to ensure a deep customer perspective and market understanding guides our strategy and decision making.
  • Leading End-to-end bespoke project delivery from identifying knowledge gaps and building a quarterly research roadmap to executing research and managing vendors.
Requirements

To succeed in this role, you will need:

  • A passion for brand building, strong enthusiasm for supporting the building and nurturing of global brands.
  • Expertise in brand tracking, proven experience running brand tracking or extensive research programs.
  • Customer obsession, an analytical mindset with a deep understanding of customer needs, behaviours, and preferences.
  • Advanced mixed methods toolkit, expertise in a wide range of research methods.
  • Data curiosity and analytical agility, a relentless curiosity and appetite for digging into diverse data sources.
  • Storytelling skills, the ability to distill complex data into clear, compelling narratives.
  • Ambassadorship for research and insight, a champion of research and insights.
  • Collaborative mindset, a passion for communicating insights and learning from others.
Salary and Benefits

This is a competitive salary position paying £80,000 - £110,000 per annum, depending on experience. The company offers a comprehensive benefits package, including health insurance, retirement plan, and generous paid time off.

Nice to Have

The ideal candidate will also have experience conducting research in an international context or working across multiple markets, and knowledge of SQL for data preparation, analysis, and integration with research findings.

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