Brand Marketing Communications Specialist

3 days ago


Liverpool, Liverpool, United Kingdom PayPoint Group Full time

Job Overview

We are seeking a highly skilled Brand Marketing Communications Specialist to join our team at PayPoint Group. This role will play a crucial part in developing and executing integrated marketing plans that drive customer acquisition, retention, and lifetime value for our B2C brands.

Key Responsibilities:

  1. Work closely with the Head of Consumer Marketing to create and implement day-to-day marketing communications plans for all PayPoint Group brands, ensuring they meet monthly and annual revenue targets.
  2. Collaborate with Marketing teams and other departments to develop and execute integrated communications campaigns using various channels, including email, SMS, direct mail, and social media.
  3. Develop best practices for content creation, subject lines, timing, frequency, and format, considering the customer lifecycle.
  4. Work with Creative, CRM, and other teams to design new email templates for our email service provider.
  5. Implement testing programs to optimize campaign performance.
  6. Approve all direct-to-customer marketing communication content, creative, and messages to ensure they are engaging and drive sales.
  7. Pursue methods to grow database size, quality, and improved segmentation.
  8. Ensure compliance and legal sign-offs prior to campaign emission.
  9. Serve as a Brand Guardian for designated brands, maintaining consistent application of brand guidelines and Tone of Voice across all campaigns.
  10. Measure and report on revenue and engagement, providing suggestions for improvement to ensure campaigns are cost-effective and aligned with commercial business KPIs.
  11. Support day-to-day management of marketing agencies by providing information and direction.
  12. Maintain internal stakeholder engagement throughout marketing planning processes.


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