Brand Marketing Communications Specialist
3 days ago
Job Overview
We are seeking a highly skilled Brand Marketing Communications Specialist to join our team at PayPoint Group. This role will play a crucial part in developing and executing integrated marketing plans that drive customer acquisition, retention, and lifetime value for our B2C brands.
Key Responsibilities:
- Work closely with the Head of Consumer Marketing to create and implement day-to-day marketing communications plans for all PayPoint Group brands, ensuring they meet monthly and annual revenue targets.
- Collaborate with Marketing teams and other departments to develop and execute integrated communications campaigns using various channels, including email, SMS, direct mail, and social media.
- Develop best practices for content creation, subject lines, timing, frequency, and format, considering the customer lifecycle.
- Work with Creative, CRM, and other teams to design new email templates for our email service provider.
- Implement testing programs to optimize campaign performance.
- Approve all direct-to-customer marketing communication content, creative, and messages to ensure they are engaging and drive sales.
- Pursue methods to grow database size, quality, and improved segmentation.
- Ensure compliance and legal sign-offs prior to campaign emission.
- Serve as a Brand Guardian for designated brands, maintaining consistent application of brand guidelines and Tone of Voice across all campaigns.
- Measure and report on revenue and engagement, providing suggestions for improvement to ensure campaigns are cost-effective and aligned with commercial business KPIs.
- Support day-to-day management of marketing agencies by providing information and direction.
- Maintain internal stakeholder engagement throughout marketing planning processes.
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