Premium Brand Leader
7 days ago
Based in London, with regular travel to Sweden.
About the OpportunityThis is an exciting opportunity to join our prestigious fashion brand as a Senior Brand Executive, leading our brand presence across the UK and Nordic markets. You will be responsible for developing and implementing a comprehensive brand strategy tailored to the region, driving market growth and engagement through strategic campaign activation.
We are looking for a highly experienced individual with a proven track record in brand leadership within the fashion or premium apparel sector, with a strong focus on the UK market. The ideal candidate will possess excellent communication and leadership skills, as well as a deep understanding of brand marketing, particularly in retail and wholesale channels.
Responsibilities- Brand Strategy & Planning:
- Development and implementation of a comprehensive brand strategy, tailored to the UK and Nordic regions, with a focus on market penetration and customer engagement.
- Ensuring consistent brand positioning and messaging across retail, online, and wholesale channels.
- Identification of growth opportunities and emerging trends, particularly in the UK market, to drive brand awareness and engagement.
- Ownership of the regional brand budget and effective resource allocation.
- Marketing & Communications:
- Overseeing all marketing initiatives, including retail and wholesale activations, digital and offline media, PR, influencer marketing, and social media campaigns.
- Collaboration with the global marketing team to localize campaigns for the UK and Nordics, ensuring they resonate with regional audiences.
- Relationship management with external agencies, media partners, and influencers to maximize brand visibility.
- Internal communications within the region, ensuring brand messaging consistency.
- Team Leadership & Development:
- Leading, mentoring, and inspiring a high-performing regional team in marketing and PR.
- Fostering a collaborative, innovative, and results-driven culture, ensuring talent development and retention.
- Cultivating an environment where creativity and performance are celebrated.
- Cross-Functional Collaboration:
- Collaboration with global brand, local merchandising, retail, and wholesale teams to align on commercial objectives and regional business needs.
- Circa £100k basic salary, up to 25% bonus.
- Pension scheme and other benefits.
- Professional development opportunities.
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