Marketing Campaign Specialist

4 weeks ago


Birmingham, Birmingham, United Kingdom Claire's Full time
Marketing Coordinator Job Description

The Marketing Coordinator plays a pivotal role in implementing integrated marketing campaigns for Claire's brick and mortar and off-site partners, aligning with the company's overall business strategy. This position involves collaborating with cross-functional teams to ensure cohesive and effective marketing efforts across various channels, with a primary focus on in-store signage for brick and mortar along with CPG locations.

Key Responsibilities:
  • Assist in planning and leading the execution of promotional marketing campaigns focusing on in-store signage & promotions.
  • Coordinate with internal teams and external vendors to ensure prompt and effective execution of promotional signage activities.
  • Ensure all promotional content is consistent with brand guidelines and campaign objectives.
Cross-Functional Coordination:
  • Work closely with store planning, store operations, CPG Partners and creative teams to ensure campaign consistency and effectiveness.
  • Coordinate with CPG, external agencies and vendors as needed to execute marketing activities.
Data Tracking and Analysis:
  • Track and analyze the performance of promotional campaigns using various analytics tools and platforms.
  • Prepare reports on campaign effectiveness, providing insights and recommendations for optimization.
Vendor and Partner Coordination:
  • Coordinate with internal and external vendors and partners to manage the production and delivery of promotional materials.
  • Ensure that all vendor activities and deliverables meet quality standards and deadlines.
Process Improvement:
  • Identify opportunities to enhance promotional processes and workflows.
  • Contribute to the development and implementation of best practices for promotional marketing.

Claire's is an equal opportunity employer committed to diversity, equity and inclusion and we encourage applications from members of all underrepresented groups, including those with disabilities. We will accommodate applicants' needs, upon request, throughout all stages of the recruitment process. Please inform us of the accommodation(s) that you may require.



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