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Customer Marketing Manager

2 months ago

Edinburgh, Edinburgh, United Kingdom oilandgas Full time
About the Role

We are seeking a highly skilled Customer Marketing Manager to join our team at MSA Safety. As a key member of our marketing team, you will be responsible for developing and executing marketing strategies to drive demand and revenue growth for our HVAC-R product line.

Key Responsibilities
  • Develop and implement demand creation programs to drive profitable revenue growth of the HVAC segment
  • Provide strategic guidance on event selection, marketing collateral investment, and digital media initiatives
  • Collaborate with the MarCom/Web team to leverage demand creation tactics and tools
  • Develop and proofread marketing content to enable efficient promotion of our Core product lines
  • Establish contacts with industry organizations to influence opinion leaders and increase brand awareness
  • Ensure communication and maintenance of marketing-related information to Channel Partners
  • Monitor business success and effectiveness of all Marketing activities through clear Key Performance Indicators (KPIs)
Key Performance Indicators
  • Use regional inputs gathered through market research to build segment expertise
  • Create HVAC-R Marketing tools integrated in communication campaigns to effectively promote MSA's value proposition
  • Provide technical and pricing support to Sales and Customer service when needed
  • Support PLM/MissionOps on forecasting activities for NPD launch plan and communicate product discontinuations
  • Support annual pricing process to maximize demand and profitability
Requirements
  • Minimum of 3 years of Marketing experience in HVAC-R and/or Fixed Gas Detection
  • Minimum of 3 years of business experience with the EMEA and/or APAC markets
  • Deep knowledge of standards and regulations of the HVAC-R industry
  • Exemplary value-based communication, organizational, critical thinking, strategy development, and project management skills
  • Proficiency in MS Office (Word, Excel, PPT etc.)