Digital Marketing Manager

2 weeks ago


Edinburgh, Edinburgh, United Kingdom NatWest Group Full time
Drive Growth and Innovation in Digital Marketing

We're seeking a talented Digital Marketing Manager to join our team at NatWest Group. As a key member of our digital organization, you'll be responsible for driving exceptional growth through multi-channel campaigns, with a focus on affiliate marketing programmes.

In this role, you'll develop and execute plans to grow and retain customers, working closely with cross-functional teams to ensure strategic and operational alignment. You'll be a key digital contact for stakeholders and partner with Marketing teams to deliver targeted and personalized campaigns.

Key Responsibilities:

  • Manage affiliate marketing programmes for NatWest and Royal Bank, driving growth through new and existing partner relationships.
  • Partner with teams across the bank to support the adoption, usage, and efficiency of digital platforms and channels.
  • Utilize digital platforms to grow our business and improve customer net promoter scores.
  • Develop and execute targeted and personalized campaigns using segmentation and data.

Requirements:

  • Experience in digital marketing, with a focus on affiliate marketing programmes.
  • Understanding of affiliate tracking, commercial negotiation, and regulated marketing environments.
  • Proficiency in analytics and data management.
  • Experience with testing and optimization techniques.

What We Offer:

As a Digital Marketing Manager at NatWest Group, you'll have the opportunity to gain recognition as an expert in digital marketing and innovation. You'll work in a fast-paced digital organization, collaborating with cross-functional teams to drive growth and customer acquisition.



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