Digital Marketing Manager
2 weeks ago
We're seeking a talented Digital Marketing Manager to join our team at NatWest Group. As a key member of our digital organization, you'll be responsible for driving exceptional growth through multi-channel campaigns, with a focus on affiliate marketing programmes.
In this role, you'll develop and execute plans to grow and retain customers, working closely with cross-functional teams to ensure strategic and operational alignment. You'll be a key digital contact for stakeholders and partner with Marketing teams to deliver targeted and personalized campaigns.
Key Responsibilities:
- Manage affiliate marketing programmes for NatWest and Royal Bank, driving growth through new and existing partner relationships.
- Partner with teams across the bank to support the adoption, usage, and efficiency of digital platforms and channels.
- Utilize digital platforms to grow our business and improve customer net promoter scores.
- Develop and execute targeted and personalized campaigns using segmentation and data.
Requirements:
- Experience in digital marketing, with a focus on affiliate marketing programmes.
- Understanding of affiliate tracking, commercial negotiation, and regulated marketing environments.
- Proficiency in analytics and data management.
- Experience with testing and optimization techniques.
What We Offer:
As a Digital Marketing Manager at NatWest Group, you'll have the opportunity to gain recognition as an expert in digital marketing and innovation. You'll work in a fast-paced digital organization, collaborating with cross-functional teams to drive growth and customer acquisition.
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