Retention Growth Manager
3 weeks ago
TALA, a digital-first women's activewear company, has been on a rapid growth trajectory since its founding in 2019 by Entrepreneur Grace Beverley. With a strong organic social presence, we've expanded into a business with a multi-faceted performance marketing strategy across various channels. Following our success, we've secured funding from world-class venture capital and are currently experiencing extraordinary growth.
We're seeking a dynamic and results-driven Retention Growth Manager (Maternity Cover) to lead and execute our retention strategy during a 10-month fixed-term contract. Our loyal customer base is at the heart of who we are as a brand, and you'll play a key role in driving growth from our existing customers. Your skills in retention & CRM strategy, execution, segmentation, and database growth will be essential in achieving our goals.
Key Responsibilities:
- Manage to budgets & targets provided by Finance and the TALA Management team
- Own and implement all CRM channel activity: ideation, briefs, approvals, execution, segmentation, testing & reporting
- Analyse & interpret results from CRM initiatives to drive continuous improvement
- Bring brand goals & objectives to life across CRM channels
- Own database growth across both Email & SMS, optimising & testing as required
- Develop our channel mix and follow market trends in CRM, retention, and loyalty to continuously evolve our strategy incorporating best practice and innovation
- Work closely with the brand, website, creative, and merchandising teams to deliver a seamless, best-in-class customer experience
Requirements:
- 5+ years of Retention/CRM experience
- Proven track record of delivering successful CRM campaigns
- Data literate with strong excel/google suite skills and the ability to understand & use the output of data visualisation tools
- Expertise in planning & building both campaigns & automated CRM journeys
- In-depth knowledge of CRM best practices, data interpretation, and reporting
What We Offer:
- Competitive salary
- Fun, startup working culture
- Tues – Thurs at our Vauxhall office, optional Mondays & Fridays remote
- Clothing allowance and discount on the best athleisure in the game
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London, Greater London, United Kingdom Tala (We are Tala Ltd) Full timeJob Title: Retention Growth ManagerTALA, a digital-first women's activewear company, is seeking a dynamic and results-driven Retention Growth Manager to lead and execute our retention strategy during a 10-month fixed-term contract.Key Responsibilities:Owning the retention function within Performance Marketing, including developing the retention strategy &...
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London, Greater London, United Kingdom Tala (We are Tala Ltd) Full timeJob Title: Retention Growth ManagerTALA, a digital-first women's activewear company, is seeking a dynamic and results-driven Retention Growth Manager to lead and execute our retention strategy during a 10-month fixed-term contract.Key Responsibilities:Owning the retention function within Performance Marketing, including developing the retention strategy &...
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London, Greater London, United Kingdom Tala (We are Tala Ltd) Full timeRetention Growth ManagerTala, a pioneering digital-first women's activewear company, is seeking a dynamic and results-driven Retention Growth Manager to lead and execute our retention strategy during a 10-month fixed-term contract. As a key member of our Performance Marketing team, you will be responsible for driving growth from our existing customers,...
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