Retention Growth Manager

3 weeks ago


London, Greater London, United Kingdom Tala Full time

TALA, a digital-first women's activewear company, has been on a rapid growth trajectory since its founding in 2019 by Entrepreneur Grace Beverley. With a strong organic social presence, we've expanded into a business with a multi-faceted performance marketing strategy across various channels. Following our success, we've secured funding from world-class venture capital and are currently experiencing extraordinary growth.

We're seeking a dynamic and results-driven Retention Growth Manager (Maternity Cover) to lead and execute our retention strategy during a 10-month fixed-term contract. Our loyal customer base is at the heart of who we are as a brand, and you'll play a key role in driving growth from our existing customers. Your skills in retention & CRM strategy, execution, segmentation, and database growth will be essential in achieving our goals.

Key Responsibilities:

  • Manage to budgets & targets provided by Finance and the TALA Management team
  • Own and implement all CRM channel activity: ideation, briefs, approvals, execution, segmentation, testing & reporting
  • Analyse & interpret results from CRM initiatives to drive continuous improvement
  • Bring brand goals & objectives to life across CRM channels
  • Own database growth across both Email & SMS, optimising & testing as required
  • Develop our channel mix and follow market trends in CRM, retention, and loyalty to continuously evolve our strategy incorporating best practice and innovation
  • Work closely with the brand, website, creative, and merchandising teams to deliver a seamless, best-in-class customer experience

Requirements:

  • 5+ years of Retention/CRM experience
  • Proven track record of delivering successful CRM campaigns
  • Data literate with strong excel/google suite skills and the ability to understand & use the output of data visualisation tools
  • Expertise in planning & building both campaigns & automated CRM journeys
  • In-depth knowledge of CRM best practices, data interpretation, and reporting

What We Offer:

  • Competitive salary
  • Fun, startup working culture
  • Tues – Thurs at our Vauxhall office, optional Mondays & Fridays remote
  • Clothing allowance and discount on the best athleisure in the game


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