Digital Marketing Specialist

1 day ago


Staffordshire, United Kingdom Page Personnel Full time

About Page Personnel


We are a leading recruitment agency, partnering with businesses to find them the best talent. Our team of experts will work closely with you to understand your needs and provide personalized solutions.



Job Description:


The successful candidate will be responsible for managing and optimising our client's e-commerce platform to drive online sales. This will involve implementing effective SEO strategies, working collaboratively with the digital team to improve the online customer journey, analysing website performance and making necessary improvements, monitoring competitors' activities and market trends within the retail industry, developing and implementing digital marketing campaigns to increase brand awareness, and managing product listings and ensuring accurate product information.



Requirements:


An experienced e-commerce professional should have a solid understanding of how to position promotions to support turning over the right amount of product, how email marketing works from an e-commerce website, how to coordinate and deliver digital marketing strategies around SEO, PPC, email marketing and online merchandising, GA4/GA5 - how traffic moves and is driven through an e-commerce website, the use of analytics to look at conversion rates and associated measurables, e-commerce platforms and tools, the importance of analytical skills with the ability to interpret website performance data, and the retail industry and online shopping trends.



What We Offer:


An estimated salary range of £34,000 per year, opportunity for career progression, a thriving company culture promoting teamwork and innovation, and hybrid working.



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