Digital Marketing Specialist
3 weeks ago
ADLIB is seeking a talented Digital Marketing Executive to join our team. As a key member of our marketing department, you will be responsible for maintaining a portfolio of social media profiles, managing paid media campaigns, and ensuring the business's presence on review and company information sites is accurate and up-to-date.
Key Responsibilities:- Social Media Page Management:
- Develop and implement a social media strategy to engage with our target audience and increase brand awareness.
- Monitor and manage our presence on review platforms (e.g., Google My Business, Trustpilot, product review websites).
- Ensure our company information is accurate and up-to-date on industry directories and company information websites.
- Content Creation:
- Assist our brand and content teams in the creation of high-quality content (e.g., blog posts, infographics, videos) to support our marketing efforts.
- Work with our partner agencies to ensure that their deliverables meet the required standards and are aligned to the strategy.
- Collaborate with other team members to develop content calendars and ensure consistency.
- Paid Media & Influencer Campaigns:
- Plan and execute paid media campaigns on social platforms like Meta Ads, and LinkedIn Ads.
- Coordinate sponsored content opportunities with relevant influencers for the Tech / Web / IT sector (e.g. Bloggers, TikTokers, Twitch streamers, etc.)
- Deploy tests and optimise campaigns for maximum ROI and track performance metrics.
- Collaborate with the marketing team to develop compelling ad copy and landing pages.
- Existing experience in digital marketing or Digital PR, with a strong focus on social media, content, review sites or affiliates, and paid media.
- Excellent understanding of social media platforms and their algorithms.
- Strong writing and communication skills.
- Proficiency in using social media management tools and analytics platforms.
- Experience with paid advertising platforms (e.g., Meta Ads, LinkedIn).
- Ability to work independently and as part of a team.
We offer a competitive salary, generous bonus, and hybrid working. If you're a Digital Marketing Executive with the right blend of skills and experience, we would love to hear from you.
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