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Marketing Executive

2 months ago

Lutterworth, Leicestershire, United Kingdom Cyber Talent Limited Full time
About the Role

Cyber Talent Limited is seeking a highly skilled Marketing Executive to join our team. As a key member of our marketing team, you will play a crucial role in developing awareness and interest in our products, leading to lead generation and revenue growth for the company.

Key Responsibilities
  • Develop and implement a comprehensive marketing plan with a strong focus on analysis, PPC, SEO, website updates, and content creation.
  • Write and design engaging content for various channels, including websites, blogs, social media, and sales collateral.
  • Design and develop dashboards using Looker Studio to track key performance indicators.
  • Analyze web traffic using Google Analytics 4 to inform marketing strategies.
  • Implement intent-based ABM strategies to drive business growth.
  • Assist in the development and update of group websites to ensure a consistent brand image.
Requirements
  • Educated to degree level or higher.
  • At least 3 years of experience in B2B marketing.
  • Proven experience with Google Ads and Google Analytics 4, as well as Looker Studio.
  • Experience in launching, monitoring, and improving digital campaigns.
  • Knowledge of web tools, including WordPress, Google Tag Manager, Adobe Creative Suite, Inlinks, and webinar platforms.
  • Excellent written and verbal communication skills.
  • Strong people skills, with the ability to build good relationships with internal stakeholders, customers, and partners.
  • Knowledge and understanding of marketing principles and theory, with a strong focus on digital principles.