Data Insights Specialist
3 weeks ago
Role Overview
">- Analyse digital platforms to bring customers into sales funnels, track drop off from quote to order.
Key Responsibilities
">- Optimise performance through sector-specific content and strategies to increase CTR.
- Collaborate with eCommerce managers who create high-performing web pages.
- Utilise digital data from platforms like GA4 and integrate it with internal datasets for insights.
- Map complex customer journeys and process strategies to enhance digital performance.
- Provide actionable insights on multi-touchpoint interactions, emphasising the importance of A/B testing.
- Blend customer journey insights with commercial objectives to align reporting with business needs.
- Empower the team to self-serve data and reporting, enabling them to make adjustments independently.
Your Skills and Experience
">- Strong technical experience in GA4, Power BI and Big Query.
- Expertise in customer journeys and digital customer data.
- Proven track record looking at A/B testing and conversions.
- Strong stakeholder management skills.
The Opportunity
">- A 6 month FTC role based in Wycombe, working as a Senior Digital Analyst to support the company's digital platforms.
- A competitive salary of up to £53,000.
- The chance to work with a leading waste management company and contribute to their growth strategy.
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