Growth Marketing Leader

3 weeks ago


London, Greater London, United Kingdom Worldpay Full time

Unlocking potential means working as one global community.

We're looking for a strategic leader to join our ever-evolving SMB Commercial team at Worldpay. As the Head of UK Growth Marketing, you will play a pivotal role in driving customer acquisition, conversion, and revenue growth through innovative marketing strategies.

About the Role

The successful candidate will be responsible for developing and executing high-scale growth-focused marketing strategies, leveraging data analytics to assess campaign performance and optimize strategies. You will work closely with finance resources to ensure performance metrics align with ROI and LTV:CAC ratios.

You will also collaborate with sales teams to ensure capacity and routing efficiency for inbound marketing efforts. Additionally, you will assess the competition and direct content and creative requirements to meet conversion targets.

Responsibilities
  1. Leverage data-driven insights to develop and execute growth-focused marketing strategies, including content, SEO, SEM, digital, social media, email campaigns, and partner marketing.
  2. Align with finance resources to ensure performance metrics are clearly aligned with ROI and LTV:CAC ratios.
  3. Collaborate with sales teams to ensure capacity and routing efficiency for inbound marketing efforts.
  4. Assess the competition and direct content and creative requirements to meet conversion targets.
Requirements
  • 10 years of growth marketing experience, with a focus on demand generation, growth marketing, and digital acquisition.
  • Strong analytical skills and data-driven mindset.
  • 5+ years of experience in building, managing, and leading teams.
  • Experience in campaign development and execution.
  • Strong SEO and SEM skills.
  • Bachelor's degree in marketing, business, or a related field.
What We Offer
  • A competitive salary of £80,000 - £110,000 per annum, depending on experience.
  • Time to support charities and give back to your community.
  • Parental leave policy.
  • Global employee assistance program.


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