Brand and Sponsorship Manager

4 weeks ago

Manchester, United Kingdom THE CHARALLE GROUP Full time
Brand and Sponsorship Executive

We are seeking a highly motivated and experienced Brand and Sponsorship Executive to join our team at THE CHARALLE GROUP. As a key member of our Brand and Communications team, you will play a critical role in developing and executing our brand growth opportunities.

Key Responsibilities:
  • Develop and implement our brand plan, working closely with the brand and communications team and other core functions.
  • Develop insight-led brand activation and connection strategies for key areas, creating an integrated approach to building brand awareness and driving brand consideration.
  • Develop and implement our sponsorship and brand ambassador programme activity, creating the annual communication plan and embedding the activity with core comms channels.
  • Support the Brand and Communications Project Manager with the brand activation calendar to ensure maximum brand exposure with efficient and effective use of resources.
  • Bring to life the brand messaging using in-house resources and agencies, ensuring consistent development and communication.
  • Collate and analyse market data, bespoke research, and internal data sources to spot trends and develop insights, informing our campaigns and thought leadership.
  • Support the development and promotion of our culture, community, and inclusion plans, playing a key role in our networks across the firm.
  • Support the development and implementation of our brand tracker, managing the research brief with our insights team and coordinating execution and reporting with research partners.
  • Regularly review brand performance with core communication channel leads, delivering reporting on brand activation and making recommendations to course-correct where necessary.
  • Build relationships with key stakeholders, including the National Leadership Team, Head of Marketing and Business Development, and sector and service line partners.
Requirements:
  • 6+ years brand management experience in consumer, professional services, or agency businesses.
  • Stakeholder management experience.
  • Knowledge across a spectrum of brand marketing disciplines.
  • Experience in developing and executing sponsorship and experiential programmes.
  • Passionate brand advocate and champion.
  • Strong understanding of financial performance measures and factors influencing this.
  • Strong understanding of campaign performance metrics.
  • A professional, credible, and confident communicator with strong influencing skills and the ability to work effectively.
  • Excellent project management and coordination skills.
  • A proactive and self-motivated individual.
  • An active team player.

Please contact Sharon Deacon for further information.

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