Experiential Marketing Manager

14 hours ago


Leeds, Leeds, United Kingdom Michael Page Full time

We are looking for a talented Trade Marketing Manager to join our team at Michael Page in Leeds. As a key member of our team, you will play a crucial role in overseeing effective marketing strategies and campaigns to increase brand visibility and market share.

Job Summary

The Trade Marketing Manager will be responsible for:

  • Cultivating strong partnerships with retailers to support the organisation's marketing communications and sales initiatives.
  • Overseeing daily retail account operations, ensuring optimised product listings, improved shopper experiences, and accurate content through routine audits.
  • Coordinating with external creative and design agencies to produce marketing materials, communication assets, and point-of-sale (POS) collateral.
  • Facilitating training sessions and organising trade events to address account-specific requirements.
  • Implementing promotional campaigns and sponsorship activities across various channels to align with the sales promotional strategy.
Requirements

A successful Trade Marketing Manager should have:

  • Solid marketing experience across both traditional and digital channels.
  • Results-driven marketer with a strong commercial focus, skilled in conducting structured analysis, reporting, and measuring ROI on marketing activities.
  • Experienced in managing and analysing digital campaigns, including banners, SEO, PPC, CRM, analytics, content management, and social media, to enhance brand visibility and drive sales.
About the Salary

The estimated salary for this role is £70,000 - £90,000 per annum, depending on experience.


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