Digital Marketing Coordinator

2 months ago

Hemel Hempstead, Hertfordshire, United Kingdom Atlas Copco Full time
About the Role

We are seeking a highly skilled Digital Marketing Coordinator to join our team at Atlas Copco. As a key member of our marketing department, you will be responsible for creating and implementing digital marketing campaigns to promote our industrial solutions.

Key Responsibilities
  • Develop and execute digital marketing strategies to increase brand awareness and drive sales leads.
  • Manage and maintain our website content, ensuring it is up-to-date and optimized for search engines.
  • Conduct keyword research and analyze website user behavior to improve SEO and conversion rates.
  • Design and implement email marketing campaigns, manage lead nurturing flows, and analyze campaign performance.
  • Collaborate with the web developer to optimize the e-commerce website and implement traffic-driving activities.
  • Work with the PPC agency to optimize PPC campaigns and analyze campaign performance.
  • Assist the marketing communications manager with other communications activities and projects as needed.
Requirements
  • Experience working in a digital marketing role, with a strong understanding of web content management systems, Marketo, Google Analytics 4, and Adobe Analytics.
  • Experience working within the industrial sector, with a strong understanding of technology-driven products.
  • Ability to learn and use new digital tools and software to a high level.
  • Strong working knowledge of SEO and pay-per-click advertising.
  • Experience managing and delivering campaigns within Marketo, including developing/designing marketing assets, web pages, and sales collateral.
  • Expertise in working with SalesForce or equivalent CRM software.
  • Strong project management skills, with experience successfully managing both fast turn-around and long-term projects.
  • Excellent written English to produce and proofread high-quality content.
  • At least 3/5 + years of experience in digital marketing is preferred.
What We Offer
  • A varied job role with opportunities to try out new ideas.
  • A supportive, knowledgeable, and well-respected team.
  • Tangible results from your work, in an engaging environment.
  • A very smart working environment, close to the M1 J8 and only 20 mins from London by train.
  • The satisfaction of working for an international market leader who is committed to sustainable productivity solutions.
  • Excellent training, with a minimum of 40 hours of training per year per employee.
  • An attractive benefits package, including a desirable pension scheme.

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