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Event Marketing Manager
2 months ago
Job Summary:
We are seeking an experienced Event Marketing Manager to join our team at Marketing Talent | Marketing Recruitment Experts. As an Event Marketing Manager, you will be responsible for developing and implementing high-calibre marketing campaigns for our conferences and awards, with a focus on audience acquisition and revenue growth.
Key Responsibilities:
- Develop and execute coordinated marketing campaigns for multiple conferences and awards, including email, social media, and content marketing.
- Utilise lead-generation techniques to capture new prospects and increase event attendance.
- Build and manage databases to ensure accurate and up-to-date data for every campaign.
- Test, measure, and evaluate marketing channels and tactics to improve results.
- Manage event websites to ensure they are user-friendly and optimised for conversion.
- Develop and deliver content marketing strategies to enhance event social media presence.
- Coordinate with Operations and Programming teams to produce marketing deliverables.
- Work with Product Marketers to ensure event marketing aligns with the overall marketing strategy.
Requirements:
- Minimum 3 years of B2B Events marketing experience, preferably with experience in conferences and awards.
- Strong focus on audience / delegate acquisition.
- Ideally experience working in the B2B financial, data, or market intelligence sectors.
- Experience devising or influencing events pricing strategies is beneficial.
- Strong experience managing marketing for multiple events simultaneously, with a track record of meeting or exceeding audience acquisition targets.
- Confident use of Excel, CRM, and Marketing Automation platforms (SalesForce & Pardot ideally).
- Solid experience using social media marketing (ideally LinkedIn Ads).
- Excellent written and verbal communication skills in English.
- Good eye for design and ability to produce high-quality marketing materials.
What We Offer:
This is an exciting opportunity to join a market leader in B2B publishing and conferences as an Events Marketing Manager. You will have the chance to work with a talented team and contribute to the growth and success of our events. We offer a competitive salary, excellent benefits, and opportunities for career progression.
How to Apply:
If you are a motivated and experienced Event Marketing Manager looking for a new challenge, please submit your application to Marketing Talent | Marketing Recruitment Experts. We look forward to hearing from you
