Advertising Strategy Manager
3 days ago
Overview
">Aquent is a leading staffing agency specializing in marketing and creative talent. We partner with top brands to provide them with high-quality professionals who can help drive their businesses forward. Our client is a prominent global entertainment provider with millions of members worldwide.
Salary and Job Description
This role offers a competitive salary of £70,000 - £90,000 per annum, depending on experience, along with a range of benefits, including flexible working hours, access to training and development opportunities, and a chance to work with a dynamic and innovative company.
Responsibilities
- Develop Go-to-Market Strategies: Create and execute go-to-market strategies to empower our Sales team and engage advertising clients in the UK.
- Lead Event Strategy & Engagement: Be the face of our company at local industry events, ensuring maximum impact and visibility.
- Cross-functional Collaboration: Work closely with internal teams to ensure seamless alignment of messaging across all touchpoints.
- Translate Business Objectives: Turn business objectives into actionable marketing strategies, identifying key audiences and regions to target.
- Leverage Data Insights: Use data and insights to craft compelling B2B stories tailored to the UK market.
- Build Advertiser Relationships: Foster strong relationships with advertiser partners, gathering valuable insights to inform product and marketing strategies.
- Represent Trade Bodies: Represent our company in relationships with trade bodies like the IAB to enhance industry presence and credibility.
- Provide Leadership Updates: Keep our leadership informed about your progress, successes, challenges, and recommendations for market strategies.
Requirements
- A minimum of 7 years' experience in B2B marketing, product marketing, or digital advertising.
- Strong knowledge of the CTV, OTT, or streaming industry preferred.
- Proven skills in crafting product narratives, messaging, and collateral.
- Expertise in event marketing and creating impactful activations for industry engagements.
- Able to generate innovative ideas and manage multiple projects under tight deadlines.
- Experience producing a variety of marketing content, including presentations, blog posts, and thought leadership pieces.
- Exceptional ability to work cross-functionally, align diverse stakeholders, and scale communications.
- A proactive, entrepreneurial mindset that thrives in a fast-paced environment.
About the Opportunity
This is a unique opportunity to join a pioneering company in the ad-supported space, driving business growth through innovative marketing strategies. If you're passionate about B2B marketing, event marketing, and building strong relationships with advertisers, we want to hear from you.
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