Brand Development Manager

1 month ago


Isleworth, Greater London, United Kingdom Reed Full time
Brand Manager Job Description

We are seeking a highly skilled Brand Manager to join our team at Reed. As a Brand Manager, you will be responsible for owning, managing, and developing two of our core brands, ensuring market share growth in line with our targets.

Key Responsibilities:
  • Brand Development: Own, manage, and develop two core brands and their associated product ranges to increase market share.
  • Marketing Collaboration: Collaborate with marketing teams to create sales and marketing collateral.
  • Product Release Management: Develop marketing materials for product releases and updates.
  • Market Analysis: Analyse sales data and market research to identify trends, gaps, and opportunities.
  • Reporting and Analysis: Provide ad-hoc reporting and analysis metrics for senior leadership teams.
  • Brand Growth Strategy: Recommend strategies for brand growth and monitor brand performance through KPIs.
  • Brand Asset Management: Manage brand assets and communicate updates.
  • Campaign Development: Work with internal marketing teams to develop and implement campaigns to increase brand awareness and sales penetration.
  • Brand Affiliations: Maintain and grow brand affiliations and partnerships.
  • Brand Ambassador: Act as the Brand Ambassador, embodying the brand's voice and personality.

Requirements:

  • Previous experience in brand development and managing consumable products or FMCGs.
  • Knowledge of the latest B2B marketing trends and best practices.
  • Understanding of sales in the professional cleaning and hygiene sector.
  • Data-driven mindset with an affinity for numbers and the ability to present key findings.
  • Creative thinking paired with a strong willingness to learn and develop.
  • Availability to represent the brand at conferences, trade fairs, and shows.
  • Flexibility and willingness to travel as required.
  • Must have a valid driving licence.

To apply for the Brand Manager position, please submit your CV and cover letter detailing your relevant experience and why you are interested in this role.



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