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Strategic Content Marketing Professional

1 month ago


Manchester, United Kingdom Enersys Full time

EnerSys, a global leader in stored energy solutions for industrial applications, is seeking an experienced Strategic Content Marketing Professional to join its Energy Systems Marketing team.

Job Overview

The successful candidate will serve as the chief storyteller for the team, focusing on sectors like communications networks, data centres, and industrial power and utilities. They will plan, research, create, distribute, and analyze content to engage the target audience, attract potential customers, support products, and generate leads, with an emphasis on audience needs rather than just promoting products.

Responsibilities
  • Develop new and revise existing content, collateral, and sales tools for EnerSys Energy Systems products and services, including various media formats like print, digital, web-based, video, and animation, focusing on solutions-selling and thought leadership.
  • Understand and use the EnerSys and Energy Systems tone of voice and brand to meet strategic goals.
  • Collaborate with the in-house creative team to develop briefs and guide creative direction for advertising and communications across print, digital, web, social media, video, and other marketing assets.
  • Create application-focused content that can be adapted for different media channels, including social media, email, blogs, brochures, and newsletters.
  • Support global marketing tradeshow efforts by creating specific materials for events.
  • Collaborate with the marketing team to create and implement SEO meta descriptions, titles, and tags for campaigns/product launches.
  • Write executive talking points and scripts for events, interviews, webcasts, and podcasts.
Requirements
  • A bachelor's degree in marketing, journalism, communications, or similar.
  • A minimum of three years of experience working in marketing, content creation, communications, or similar.
  • An excellent understanding of B2B marketing principles and strategies.
  • Proven success in content-led marketing campaigns.
  • Skillful in social media, marketing automation, campaign production, blogs, print media, web content management, and digital presence building.
Salary

The estimated salary for this position is $65,000 - $85,000 per year, depending on qualifications and experience.