Marketing Director

3 weeks ago

Belfast, United Kingdom Thales Full time
Marketing Director Opportunity at Thales

We are seeking a highly skilled Marketing Director to join our team at Thales, a global leader in the defence and aerospace industry. As a Marketing Director, you will be responsible for developing and executing the marketing strategy for our Integrated Airspace team, based in Belfast but operating at a global level.

Main Responsibilities:
  • Establish and execute the marketing plan, ensuring alignment with business objectives.
  • Manage integrated marketing campaigns, including planning, preparation, and validation of external communication, selection of exhibitions and events, and definition and validation of communication objectives, content, and messaging.
  • Facilitate Users Group, organize and manage related events, and guide Business Development in alignment with the Product Strategy and Policy.
  • Implement Value-Based Pricing, setting price targets for products, validated during the Business Plan Decision Review, and for offers in Gate 1.
  • Manage product branding and ensure proper execution of the process, contributing to the market vision development, volume, segmentation, dynamics, and defining, ensuring proper implementation, and validating sales support materials.
  • Align with the goals and actions of the Marketing GBU, respond to Segment Marketing requests, and maintain coherence.
Requirements:
  • Experience of leading and delivering market strategy within defence markets and business models.
  • Experience with Value-Based Pricing.
  • Strong writing skills, excellent communication and relationship management abilities, team leadership.
  • Excellent project management skills and relationship building skills across various teams.
  • Good ability to understand and enforce the implementation of a Marketing Stack.
  • Customer Intelligence: Understand the current marketing trends, strong knowledge on Persona definition, Customer Journey mapping, Marketing Data Analytics, SEO, SEM, and Customer Personal Data management (GDPR).
  • Sales Enablement: Strong knowledge on Sales enablement content creation, sales enablement content performance, sales readiness management, and sales enablement platform management.
  • Campaigns: Strong knowledge on Marketing & Sales Funnel management, Campaigns design tactics and execution (product-based, Segment-based, Account-based), Marketing & Sales interface (Inside Sales interactions), and Marketing Automation platforms to manage campaign programming and track leads generation.
  • Agile Marketing: Strong knowledge on Growth Hacking technics and Funnel management, A/B Testing approaches, Scrum Marketing, and Learn Marketing.
Security Clearance:

This role will require SC Clearance. It would be advantageous if currently held, however, if not currently held, it is a requirement that the successful applicant will undergo, achieve, and maintain SC Clearance.

Please visit the UKSV website for further guidance.

What We Can Offer:

We're committed to giving you opportunities to be your best. We believe in embracing the passion and potential of our people, and to achieve this we offer market leading training, development and experiences, along with the opportunity to be mentored and coached by some of the smartest minds in the industry.

We hire from within as our first priority, so you'll have a myriad of opportunities within our diverse, global organisation.

Your health and well-being matters to us and that's why we offer you the flexibility to do what's important to you; whether that's part time hours, job sharing, home working, or the ability to flex your start and finish times. Where possible, we support a working pattern that suits your lifestyle and helps you reach your ambitions.

Thales is an equal opportunities employer and diversity and inclusion are integral to the success of Thales.

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