App Acquisition Specialist

3 weeks ago


Manchester, United Kingdom The Hut Group Full time
About Us

The Hut Group is a fast-moving, global technology group that specialises in taking brands direct to consumers. Our portfolio includes leading brands such as Myprotein, ESPA, LOOKFANTASTIC, and Cult Beauty, all powered by our fully integrated digital commerce ecosystem, THG Ingenuity.

Job Description

We are seeking an experienced Marketing and Engagement Expert to join our team at The Hut Group. As an App Acquisition Specialist, you will be responsible for developing and executing the marketing strategy for the Myprotein app, focusing on user acquisition, in-app engagement, and app monetisation.

Responsibilities
  1. Marketing Strategy & Planning: Develop and lead the marketing strategy for the Myprotein app, including acquisition, retention, and engagement initiatives.
  2. Campaign Development: Plan and execute integrated marketing campaigns across various channels to drive app growth and enhance customer experience.
  3. Cross-functional Collaboration: Work closely with internal teams to ensure alignment on key objectives and optimise app performance.
Requirements
  • Proven experience in marketing strategy development and execution, particularly in digital and mobile app marketing.
  • Strong understanding of the mobile marketing ecosystem, including user acquisition, in-app engagement, and app monetisation.
  • Experience in managing and optimising campaigns across multiple channels.
Benefits
  • A competitive salary range of £55,000 - £75,000 per annum, depending on experience.
  • Enhanced leave entitlement, including 25 days annual leave plus bank holidays.
  • Access to our state-of-the-art on-site gym and subsidised bus pass from Manchester City Centre to our ICON office.


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