Market Intelligence Strategist

6 days ago


Thame, Oxfordshire, United Kingdom Lucy Group Full time

Lucy Electric is a leading international company in intelligent secondary power distribution products and solutions. We are seeking a Market Intelligence Strategist to join our Marketing team, who will report directly to the Marketing Director.

As a Market Intelligence Strategist, you will play a critical role in helping us collate and synthesize internal, market, and competitive information as well as customer insights to inform strategic decisions. You will work closely with the Future Networks team and globally dispersed regional Marketing and Sales Teams.

Job Responsibilities:

  1. Market Research and Analysis
    • Conduct primary and secondary research to gather data on market trends, customer preferences, and competitor activities.
    • Gather internal industry intelligence and synthesize it.
    • Analyze market data to identify opportunities, threats, and areas for growth.
  2. Competitor Analysis
    • Monitor and analyze competitor strategies, product, and market positioning.
  3. Customer Insights
    • Conduct surveys and interviews to gather direct customer feedback.
  4. Data Interpretation and Reporting
    • Synthesize complex data into clear actionable insights and recommendations.
  5. Monitor Industry Trends
    • Keep informed about industry developments, including technological advancements, regulatory changes, and economic factors.
    • Establish benchmarks against key competitors and monitor performance relative to these benchmarks.
    • Use benchmarking data to recommend areas of improvement or investment.
  6. Cross-Functional Collaboration
    • Work closely with Marketing, Sales, Product Development, and Finance teams to ensure alignment of strategies with market conditions.

Requirements:

  • Bachelor's degree in Business Administration, Economics, Statistics, or a related field (Master's degree preferred).
  • 2-5 years of proven experience in market research, business analysis, preferably in a multinational or regional company.

Estimated Salary: £50,000 - £65,000 per annum, depending on experience and qualifications. Benefits include a generous bonus scheme, pension plan, and flexible working arrangements.



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