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Marketing Director

2 months ago

Hessle and Hill Top, United Kingdom Ideal Heating Full time
About the Role

We are seeking a highly skilled and experienced Marketing Manager to join our team at Ideal Heating. As a key member of our marketing team, you will be responsible for developing and executing marketing plans to elevate support for our specification business.

This is an exciting opportunity for a motivated and results-driven individual to take on a leadership role and make a significant impact on our business.

Key Responsibilities
  • Brand Ambassador: Create, implement, and measure the success of a comprehensive and proactive marketing and communications program to enhance the Ideal Heating brand and position.
  • Marketing Campaign Planning: Construct a fully integrated marketing campaign plan for our brands, taking into account key messaging, product launches, and important campaigns for both installer and consumer channels.
  • Campaign Execution: Liaise with the digital and creative teams to ensure that campaigns briefs are understood and that key messaging and timelines are relayed.
  • Project Management: Be the project lead on key campaigns within the brand and work closely with the digital team to ensure that messaging and imagery for the brand is consistent across all digital channels.
  • Content Creation: Create all content for internal comms for important marketing messaging and develop and implement an aggressive national and local marketing plan to increase awareness through various marketing channels and activities.
  • Regional Marketing: Implement and deliver regional marketing initiatives, supporting large installation customers and develop ideas and marketing opportunities to obtain extensive brand awareness.
  • Team Collaboration: Work closely with all areas of the business, including the digital team, sales, and product management, to ensure initiatives are supported, communicated, and aligned.
  • Brand Protection: Protect and champion the brands to ensure articulation and consistent communication of image, brand, and position internally and externally.
Requirements
  • A degree in business, marketing, or a related field with a minimum of five years of professional working experience, preferably within B2B and B2C businesses.
  • Management experience is essential.
  • Experience of working within a fast-paced, results-orientated business.
  • An enthusiastic, motivated, detail-oriented manner, a self-starter, and able to demonstrate initiative.
  • A strong understanding of the current marketing landscape and importance of comprehensive marketing strategies.
  • A demonstrated ability to produce outstanding writing and communication skills with the ability to write in numerous styles, including news, feature, and promotional materials.
  • A team player able to work constructively and positively in supporting colleagues and all aspects of brand development and success.
  • Exceptional project management skills with the ability to manage people and projects effectively, delegate responsibility, and provide follow-through on multiple projects.
  • The ability to strategize, anticipate problems, and identify opportunities to build and protect the brands.
  • Proficient computer skills, including experience with MS Office products, SAP/CRM, or similar systems.