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Conversion Optimization Specialist
2 months ago
As a Conversion Specialist at Twogether, you will play a crucial role in driving the success of our client's campaigns. This proactive position involves identifying and establishing Key Performance Indicators (KPIs) and objectives tailored to our clients' unique goals.
Key Responsibilities- Drive Campaign Success: Identify KPIs and objectives, ensuring the deployment of robust tracking systems to measure project performance and provide insightful reporting.
- Optimize Campaign Performance: Proactively review launched campaigns and projects to discover how they are tracking against defined metrics for success and highlight points of action to the client on how to further optimize the conversion rate.
- Client-Facing Expertise: Demonstrate exceptional interpersonal abilities with experience in a client-facing role, capable of building and maintaining strong relationships with clients, understanding their needs, and translating those into actionable strategies.
- Analytics and Data Visualization: Proven expertise in using analytics platforms (e.g., Google Analytics) and data visualization tools (e.g., Tableau, Google Looker Studio) to monitor campaign performance and make data-driven decisions.
- Marketing Automation: Familiarity with marketing automation platforms including Eloqua and Marketo, with the ability to implement campaigns, set up tracking, and optimize workflows for efficiency and effectiveness.
- Data Analysis and Insights: Ability to analyze complex data sets to understand conversion trends, user behavior, and campaign effectiveness, translating insights into actionable optimization strategies.
- Technical Expertise: Understanding of web technologies, including HTML and JavaScript, to assist in the accurate implementation of tracking codes and conversion pixels.
- Project Management: Excellent organizational and project management skills, with the ability to manage multiple projects simultaneously, meeting tight deadlines without compromising quality.
- Communication and Collaboration: Exceptional communication skills, with the capability to work effectively with cross-functional teams, clients, and stakeholders to achieve shared goals.
Twogether is an equal opportunity employer, committed to building an inclusive culture that recognizes the value of diversity among our people. We strive to create a workplace where everyone feels included and valued, irrespective of their differences.
