Digital Marketing Strategist

3 weeks ago


Bradford, Bradford, United Kingdom Multibrands International Ltd Full time
About the Role

We are seeking a highly skilled SEO Manager to join our team at Multibrands International Ltd. As a key member of our marketing department, you will be responsible for developing and executing SEO strategies that drive awareness and increase our search engine rankings.

Key Responsibilities
  • Develop optimization strategies to improve our search engine results rankings
  • Participate in strategic brainstorming sessions and lead the team in creating and executing off-page campaigns
  • Train other employees in on-page and off-page SEO
  • Research SEO keywords to use throughout our website and marketing materials
  • Monitor daily performance metrics to understand SEO strategy performance
  • Track, report, and analyze website analytics and PPC initiatives and campaigns
  • Update content and website links for maximum optimization and search engine rankings
  • Optimize copy and landing pages for search engine marketing
  • Write compelling and high-quality website content, including blog posts and page descriptions
  • Research and analyze competitor advertising links
  • Conduct research for off-page SEO campaigns that drive awareness and indicate relevance to search engines
  • Set measurable goals that demonstrate improvement in marketing efforts
  • Efficiently communicate with other marketing professionals to align goals
  • Collaborate with others within the marketing department to manage SEO strategy
  • Implement and assist in the development of SEO solutions that drive growth, revenue, and high payback
  • Analyze competing websites, and work on meaningful business initiatives, to expand our audience-targeting strategy through relevant content
  • Analyze SERP features and identify missed content format opportunities using structured data
  • Compile technical SEO recommendations, analyze results, and communicate findings with the relevant teams
  • Collaborate with agencies
  • Stay up-to-date with the latest trends and changes with SEO and major search engines
About You
  • 6 to 10+ years of proven SEO experience
  • Experience in successfully developing and executing SEO campaigns
  • An understanding of social media and its role in SEO
  • Experience with SEO industry programs, such as Google Analytics or Adobe Analytics
  • Knowledge of ranking factors and search engine algorithms
  • Up-to-date with the latest trends and best practices in SEO and SEM
  • Able to complete competitive analysis of other companies within the industry
  • Familiarity with WordPress or other content management systems
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
What We Offer
  • 28 days holiday including bank holidays
  • Free on-street parking
  • Central Bradford location
  • Opportunities for progression
  • Full training and induction
  • As much tea and coffee as you can drink
  • Massage chairs
  • Company pension


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