Digital Marketing Strategist
3 weeks ago
We are seeking a highly skilled SEO Manager to join our team at Multibrands International Ltd. As a key member of our marketing department, you will be responsible for developing and executing SEO strategies that drive awareness and increase our search engine rankings.
Key Responsibilities- Develop optimization strategies to improve our search engine results rankings
- Participate in strategic brainstorming sessions and lead the team in creating and executing off-page campaigns
- Train other employees in on-page and off-page SEO
- Research SEO keywords to use throughout our website and marketing materials
- Monitor daily performance metrics to understand SEO strategy performance
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Update content and website links for maximum optimization and search engine rankings
- Optimize copy and landing pages for search engine marketing
- Write compelling and high-quality website content, including blog posts and page descriptions
- Research and analyze competitor advertising links
- Conduct research for off-page SEO campaigns that drive awareness and indicate relevance to search engines
- Set measurable goals that demonstrate improvement in marketing efforts
- Efficiently communicate with other marketing professionals to align goals
- Collaborate with others within the marketing department to manage SEO strategy
- Implement and assist in the development of SEO solutions that drive growth, revenue, and high payback
- Analyze competing websites, and work on meaningful business initiatives, to expand our audience-targeting strategy through relevant content
- Analyze SERP features and identify missed content format opportunities using structured data
- Compile technical SEO recommendations, analyze results, and communicate findings with the relevant teams
- Collaborate with agencies
- Stay up-to-date with the latest trends and changes with SEO and major search engines
- 6 to 10+ years of proven SEO experience
- Experience in successfully developing and executing SEO campaigns
- An understanding of social media and its role in SEO
- Experience with SEO industry programs, such as Google Analytics or Adobe Analytics
- Knowledge of ranking factors and search engine algorithms
- Up-to-date with the latest trends and best practices in SEO and SEM
- Able to complete competitive analysis of other companies within the industry
- Familiarity with WordPress or other content management systems
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- 28 days holiday including bank holidays
- Free on-street parking
- Central Bradford location
- Opportunities for progression
- Full training and induction
- As much tea and coffee as you can drink
- Massage chairs
- Company pension
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