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Marketing Coordinator
2 months ago
AMEC Measurement and Evaluation is a leading international organization dedicated to the measurement and evaluation of communication. As a global professional body, we represent organizations and practitioners who provide media evaluation and communication research, analysis, evaluation, and insights.
We are the founding organization of the Barcelona Principles, the Integrated Evaluation Framework, and the Measurement Maturity Mapper, which are widely accepted and applied best practices in our field.
Our organization operates internationally, with working groups from different countries collaborating on new initiatives. We have vibrant chapters in Asia Pacific, Europe, Latin America, Middle East and Africa, and North America.
Job OverviewAs the Marketing Coordinator at AMEC Measurement and Evaluation, you will play a pivotal role in supporting our leadership and staff in the development and execution of impactful marketing strategies and initiatives. Your efforts will drive brand awareness and membership growth through effective campaign management, content creation, and brand promotion.
Key Responsibilities- Campaign Management
- Collaborate with manager(s) to plan, execute, and monitor communication and marketing campaigns.
- Define individual campaign objectives, establish timelines, and ensure all components are prepared for successful launches.
- Content Creation
- Develop and implement marketing strategies tailored to local markets.
- Oversee the creation and management of content for the AMEC website and social media channels, including articles, posts, and videos.
- Brand Awareness
- Analyze customer behavior to propose innovative strategies for enhancing brand visibility.
- Conduct market research and produce promotional materials to support brand initiatives.
- Administrative Tasks
- Manage marketing budgets, coordinate meetings, and maintain organizational files and databases.
- Technical Skills
- Proficient in content creation and management.
- Knowledgeable in SEO and SEM techniques.
- Experienced with data analytics and reporting.
- Skilled in CRM software and email marketing platforms.
- Competent in graphic design and editing software.
- Familiar with social media management and advertising.
- Soft Skills
- Effective communication and articulation in English.
- Adaptable and flexible with a creative approach.
- Strong collaborative teamwork abilities.
- Excellent problem-solving and critical-thinking skills.
- Proficient in time management and prioritization.
- Demonstrates empathy, emotional intelligence, and resilience under stress.
- Qualifications
- Bachelor's degree in marketing or a related field (or equivalent experience).
- 1-3 years of experience in a marketing role.
- Fluency in English is required.