E-Commerce Merchandising Specialist

3 weeks ago


Reading, Reading, United Kingdom PRIMARK Full time
Company Overview

At Primark, we're committed to delivering exceptional customer experiences through our e-commerce platform. Our digital teams are at the forefront of this effort, driving innovation and excellence in all aspects of online trading.

Job Description

We're seeking a skilled Digital Trading Assistant to join our team. As a key member of our digital function, you'll be responsible for the merchandising of our Primark.com website, ensuring that our commercial targets are met and exceeded. Your expertise will be instrumental in executing strategies for click and collect, non-transactional research journeys, and category merchandising.

You'll work closely with trade, buying, and other digital specialists to drive business growth and optimize sales potential. This role requires a deep understanding of fashion and lifestyle retail, as well as the ability to analyze data and make informed decisions.

As a Digital Trading Assistant, you'll be accountable for:

  1. Understanding the e-commerce funnel and identifying areas of friction to drive engagement and optimize sales.
  2. Executing strategies in key commercial areas of the site, including search and landing pages.
  3. Analyzing data to build hypotheses around product and journey prioritization.
  4. Utilizing dedicated tools and systems to deliver core requirements and support further analysis.


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